Business Development Workshops

BWorkshop

The Economic Development Division works with the Center for Women & Enterprise, Cambridge Community Television (CCTV), Commonwealth of Massachusetts, and local organizations to provide business development programs and services to Cambridge residents, entrepreneurs, and businesses.

February 2017

Marketing Your Business with Facebook

  • Date: Tuesday, February 28, 2017
  • Time: 6:00 P.M. - 9:00 P.M.
  • Location: CCTV Computer Lab, 438 Massachusetts Ave, Cambridge, MA
  • Description: 71% of all internet users in the U.S. have a Facebook account. Learn how to leverage this widely used platform to reach local customers. In this three-hour workshop we will explore best practices for writing engaging posts and discuss options for paid advertising including increasing post visibility and targeted ads. Class requirements: computer and internet literacy.
  • Registration and Admission: Free to Cambridge residents and business owners, $10 for all non-Cambridge participants. Register by emailing Rona Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

March 2017

Search Engine Optimization

  • Date: Tuesday, March 7, 2017
  • Time: 9:00 A.M. - 12:00 P.M.
  • Location: CCTV Computer Lab, 438 Massachusetts Ave, Cambridge, MA
  • Description: Have you ever wondered why you are not #1 on Google? Attend this class and not only find out why your website isn't #1, but what steps you can take to earn the #1 position. We will focus on On-Page and Off-Page SEO. Class requirements: you must either work on your own website, or actively serve as an administrator for an existing business or organization/charity website.
  • Registration and Admission: Free to Cambridge residents and business owners, $10 for all non-Cambridge participants. Register by emailing Rona Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

Stand Out in the InBox - Email Marketing Strategies

  • Date: Wednesday, March 8, 2017
  • Time: 6:00 P.M. - 8:00 P.M.
  • Location: Cambridge Police Station, 1st floor Community Room, 125 Sixth Street, Cambridge, MA
  • Description: If you already have a list of email addresses, you need to make it work for you. In this workshop you will learn to use email to your advantage and learn to stay in the minds of prospective and current customers' to ensure repeat business. Identifying what tools to use and when to use them, you'll learn the basics to get started. Presented by Moria Studio.
  • Registration and Admission: Free to Cambridge residents and business owners, $20 for all non-Cambridge participants. Register by emailing Rona Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

Rock the Cash Box

  • Date: Wednesday, March 15, 2017
  • Time: 8:00 A.M. - 10:00 A.M.
  • Location: Cambridge City Hall Annex, 2nd floor, 344 Broadway, Cambridge, MA
  • Description: This workshop will help you understand the importance of proper cash flow management and how it can help your business survive and thrive in the first years of operation. In this session you will learn the basics of cash flow projections, understand the key drivers of cash in your business, learn about financial products available that may help support you in managing your business' cash flow, how to build a 12-month cash flow projections for you business using Excel, and much more.
  • Registration and Admission: Free to Cambridge residents and business owners, $20 for all non-Cambridge participants. Register by emailing Rona Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

Shopify Workshop

  • Date: Thursday, March 16, 2017
  • Time: 6:00 P.M. - 9:00 P.M.
  • Location: CCTV Computer Lab, 438 Massachusetts Ave, Cambridge, MA
  • Description: Described as "clean, simple, and easy to use", Shopify is a complete e-commerce platform that allows you to set up a professional online store to sell your goods. It lets you organize products, customize your storefront, accept credit card payments, and track as well as respond to orders on your computer or your mobile device. This workshop will break down the basics of Shopify - including why you'd want to use it as well as how to get started. Class requirements: computer and internet literacy.
  • Registration and Admission: Free to Cambridge residents and business owners, $10 for all non-Cambridge participants. Register by emailing Rona Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

Intro to LinkedIn for Businesses - NEW DATE

  • Date: Tuesday, March 28, 2017
  • Time: 6:00 P.M. - 9:00 P.M.
  • Location: CCTV Computer Lab, 438 Massachusetts Ave, Cambridge, MA
  • Description: Are you looking for a new job or trying to hire new employees? LinkedIn is your digital resume that employers use to qualify candidates before responding to a job application. Learn how to optimize your existing LinkedIn profile to get the job you want and how to post jobs to LinkedIn to save time in the hiring process. Class requirements: LinkedIn account, computer and internet literacy.
  • Registration and Admission: Free to Cambridge residents and business owners, $10 for all non-Cambridge participants. Register by emailing Rona Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

Pricing Strategies

  • Date: Wednesday, March 29, 2017
  • Time: 6:00 P.M. - 8:00 P.M.
  • Location: Cambridge City Hall Annex, 2nd floor, 344 Broadway, Cambridge, MA
  • Description: This workshop will help you understand the importance of proper cash flow management and how it can help your business survive and thrive in the first years of operation. In this session you will learn the basics of cash flow projections, understand the key drivers of cash in your business, learn about financial products available that may help support you in managing your business' cash flow, how to build a 12-month cash flow projections for your business using Excel, and much more.
  • Registration and Admission: Free to Cambridge residents and business owners, $20 for all non-Cambridge participants. Register by emailing Rona Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

Hootsuite for Your Mobile Phone

  • Date: Thursday, March 30, 3017
  • Time: 6:00 P.M. - 9:00 P.M.
  • Location: CCTV Computer Lab, 438 Massachusetts Ave, Cambridge, MA
  • Description: Everyone knows social media marketing can have a huge impact on a business, but finding the time to do it is difficult. One great tool that can save you time and boost your engagement is Hootsuite. In this class, we'll cover the basics of Hootsuite and how to do it all from your smartphone! No matter where you are, you can manage multiple social media platforms at once - making your business more efficient and effective. Class requirements: proficiency on at least two social media platforms, for personal or business use.
  • Registration and Admission: Free to Cambridge residents and business owners, $10 for all non-Cambridge participants. Register by emailing Rona Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

April 2017

Social Media Analytics 101

  • Date: Wednesday, April 12, 2017
  • Time: 6:00 P.M. - 9:00 P.M.
  • Location: CCTV Computer Lab, 438 Massachusetts Ave, Cambridge, MA
  • Description: With so many numbers in social media it's hard to know which numbers matter. Tweets, likes, share, retweets, and +1's - learn what numbers you should use to get the most out of your social media. Class requirements: proficiency on at least two social media platforms.
  • Registration and Admission: Free to Cambridge residents and business owners, $10 for all non-Cambridge participants. Register by emailing Rona Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

Financing Strategies Panel and Networking Event

  • Date: Thursday, April 13, 2017
  • Time: 9:00 A.M. - 11:00 A.M.
  • Location: Cambridge City Hall Annex, 2nd floor, 344 Broadway, Cambridge, MA
  • Description: Are you in the process of launching a new business or growing one? This panel discussion will help you to understand the variety of financing options available to small and independent businesses. The discussion will focus on raising funds as well as what investors and lenders look for when making financial decisions. The panel may include micro-lender, banker, crowdfunding expert, and an entrepreneur with experience raising funds. Come with your questions and be ready to network!
  • Registration and Admission: Free to all. Register by emailing Rona Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

Online Marketing Seminar: Building an Online Brand that Connects to Your Clients

  • Date: Thursday, April 20, 2017
  • Time: 8:30 A.M. - 11:00 A.M.
  • Location: Cambridge City Hall Annex, 2nd floor, 344 Broadway, Cambridge, MA
  • Description: The more people are connected online, the more brands want to be there. However, it's not just a matter of having a website; building a brand is personal and targeted, whether offline or online. Brand building is about relationships and really knowing your business. In this workshop you will learn how to get started on the process of taking your brand online, reaching the right audience online, learn what tools to use according to your business, and where to spend your efforts. Presented by Moria Studio.
  • Registration and Admission: Free to Cambridge residents and business owners, $20 for. all non-Cambridge participants. Register by emailing Rona Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

Speed Mentoring Clinic

  • Date: Thursday, April 27, 2017
  • Time: 8:00 A.M. - 10:00 A.M.
  • Location: Cambridge City Hall Annex, 2nd floor, 344 Broadway, Cambridge, MA
  • Description: Get an opportunity to meet up with up to four small business experts and get your burning business questions answered in one morning! Each appointment will be 30 minutes, and clients can select up to four topics to cover. Topics include: marketing and sales, legal issues, Quickbooks, insurance, business operations, business plan writing, business acquisition, financing and accounting, and human resources.
  • Registration and Admission: Free to all. Registration is required. Register by emailing Rona Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

May 2017

Preparing to Finance a New Business Seminar

  • Date: Thursday, May 4, 2017
  • Time: 8:00 A.M. - 10:00 A.M.
  • Location: Cambridge City Hall Annex, 2nd floor, 344 Broadway, Cambridge, MA
  • Description: Interested in starting a business, and not sure how your personal finances fit in? Join Accion, a non-profit micro-lender, for a seminar about access to capital, and cash flow management. Learn about what Accion and other lenders look for when lending to small business owners and startups. Presented by Accion New England.
  • Registration and Admission: Free to all. Register by emailing Rona Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

For More Information

For more information, including cancelations due to weather, please contact Rona Abrahams rabrahams@cambridgema.gov, or via phone at 617/349-4637.