Business Development Workshops

BWorkshop

The Economic Development Division works with the Center for Women & Enterprise, Cambridge Community Television (CCTV), Commonwealth of Massachusetts, and local organizations to provide business development programs and services to Cambridge residents, entrepreneurs, and businesses.

March 2017

Intro to LinkedIn for Businesses - NEW DATE

  • Date: Tuesday, March 28, 2017
  • Time: 6:00 P.M. - 9:00 P.M.
  • Location: CCTV Computer Lab, 438 Massachusetts Ave, Cambridge, MA
  • Description: Are you looking for a new job or trying to hire new employees? LinkedIn is your digital resume that employers use to qualify candidates before responding to a job application. Learn how to optimize your existing LinkedIn profile to get the job you want and how to post jobs to LinkedIn to save time in the hiring process. Class requirements: LinkedIn account, computer and internet literacy.
  • Registration and Admission: Free to Cambridge residents and business owners, $10 for all non-Cambridge participants. Register by emailing Rona Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

Pricing Strategies

  • Date: Wednesday, March 29, 2017
  • Time: 6:00 P.M. - 8:00 P.M.
  • Location: Cambridge City Hall Annex, 4th floor, 344 Broadway, Cambridge, MA
  • Description: Are your struggling with pricing your products or services? Come to this informative program to learn the best ways to set your pricing to meet your current business goals and bring the highest value to your customers. You will walk away from this session understanding: current pricing strategies, how to look at your business costs to determine the price at which you will make money, using pricing techniques to drive customer behavior, and more.
  • Registration and Admission: Free to Cambridge residents and business owners, $20 for all non-Cambridge participants. Register by emailing Rona Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

Hootsuite for Your Mobile Phone

  • Date: Thursday, March 30, 3017
  • Time: 6:00 P.M. - 9:00 P.M.
  • Location: CCTV Computer Lab, 438 Massachusetts Ave, Cambridge, MA
  • Description: Everyone knows social media marketing can have a huge impact on a business, but finding the time to do it is difficult. One great tool that can save you time and boost your engagement is Hootsuite. In this class, we'll cover the basics of Hootsuite and how to do it all from your smartphone! No matter where you are, you can manage multiple social media platforms at once - making your business more efficient and effective. Class requirements: proficiency on at least two social media platforms, for personal or business use.
  • Registration and Admission: Free to Cambridge residents and business owners, $10 for all non-Cambridge participants. Register by emailing Rona Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

April 2017

Rock the Cash Box - **New Date**

  • Date: April 5, 2017
  • Time: 8:00 A.M. - 10:00 A.M. 
  • Location: Cambridge City Hall Annex, 2nd floor, 344 Broadway, Cambridge, MA
  • Description: This workshop will help you understand the importance of proper cash flow management and how it can help your business survive and thrive in the first years of operation. In this session you will learn the basics of cash flow projections, understand the key drivers of cash in your business, learn about financial products available that may help support you in managing your business' cash flow, how to build a 12-month cash flow projections for you business using Excel, and much more.
  • Registration and Admission: Free to Cambridge residents and business owners, $20 for all non-Cambridge participants. Register by emailing Rona Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

Social Media Analytics 101

  • Date: Wednesday, April 12, 2017
  • Time: 6:00 P.M. - 9:00 P.M.
  • Location: CCTV Computer Lab, 438 Massachusetts Ave, Cambridge, MA
  • Description: With so many numbers in social media it's hard to know which numbers matter. Tweets, likes, share, retweets, and +1's - learn what numbers you should use to get the most out of your social media. Class requirements: proficiency on at least two social media platforms.
  • Registration and Admission: Free to Cambridge residents and business owners, $10 for all non-Cambridge participants. Register by emailing Rona Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

Financing Strategies Panel and Networking Event

  • Date: Thursday, April 13, 2017
  • Time: 9:00 A.M. - 11:00 A.M.
  • Location: Cambridge City Hall Annex, 2nd floor, 344 Broadway, Cambridge, MA
  • Description: Are you in the process of launching a new business or growing one? This panel discussion will help you to understand the variety of financing options available to small and independent businesses. The discussion will focus on raising funds as well as what investors and lenders look for when making financial decisions. The panel may include micro-lender, banker, crowdfunding expert, and an entrepreneur with experience raising funds. Come with your questions and be ready to network!
  • Registration and Admission: Free to all. Register by emailing Rona Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

Online Marketing Seminar: Building an Online Brand that Connects to Your Clients

  • Date: Thursday, April 20, 2017
  • Time: 8:30 A.M. - 11:00 A.M.
  • Location: Cambridge City Hall Annex, 2nd floor, 344 Broadway, Cambridge, MA
  • Description: The more people are connected online, the more brands want to be there. However, it's not just a matter of having a website; building a brand is personal and targeted, whether offline or online. Brand building is about relationships and really knowing your business. In this workshop you will learn how to get started on the process of taking your brand online, reaching the right audience online, learn what tools to use according to your business, and where to spend your efforts. Presented by Moria Studio.
  • Registration and Admission: Free to Cambridge residents and business owners, $20 for. all non-Cambridge participants. Register by emailing Rona Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

Speed Mentoring Clinic

  • Date: Thursday, April 27, 2017
  • Time: 8:00 A.M. - 10:00 A.M.
  • Location: Cambridge City Hall Annex, 2nd floor, 344 Broadway, Cambridge, MA
  • Description: Get an opportunity to meet up with up to four small business experts and get your burning business questions answered in one morning! Each appointment will be 30 minutes, and clients can select up to four topics to cover. Topics include: marketing and sales, legal issues, Quickbooks, insurance, business operations, business plan writing, business acquisition, financing and accounting, and human resources.
  • Registration and Admission: Free to all. Registration is required. Register by emailing Rona Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

May 2017

Preparing to Finance a New Business Seminar

  • Date: Thursday, May 4, 2017
  • Time: 8:00 A.M. - 10:00 A.M.
  • Location: Cambridge City Hall Annex, 2nd floor, 344 Broadway, Cambridge, MA
  • Description: Interested in starting a business, and not sure how your personal finances fit in? Join Accion, a non-profit micro-lender, for a seminar about access to capital, and cash flow management. Learn about what Accion and other lenders look for when lending to small business owners and startups. Presented by Accion New England.
  • Registration and Admission: Free to all. Register by emailing Rona Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

For More Information

For more information, including cancelations due to weather, please contact Rona Abrahams rabrahams@cambridgema.gov, or via phone at 617/349-4637.