Business Development Workshops

BWorkshop

The Economic Development Division works with the Center for Women & Enterprise, Cambridge Community Television (CCTV), Commonwealth of Massachusetts, and local organizations to provide business development programs and services to Cambridge residents, entrepreneurs, and businesses.

September 2015

Cambridge Business Assistance Info Session

  • Date: Thursday, September 10, 2015
  • Time: 6:00 P.M. - 7:00 P.M.
  • Location: Cambridge City Hall Annex, 344 Broadway, 2nd floor Conference Room
  • Description: Staff from the city's Economic Development Division will discuss the variety of programs that the city offers to residents and business owners interested in starting or growing their business. Learn about future workshops and commercial programs available, including our new 10-week business planning program. Presented by the Economic Development Division.
  • Registration and Admission: Free to all. Register by calling Rona Abrahams at 617/349-4637 or via email at rabrahams@cambridgema.gov.  

Social Media Strategy that Supports Your Business Seminar

  • Date: Wednesday, September 16, 2015
  • Time: 9:00 A.M. - 11:00 A.M.
  • Location: Lombardi Building Basement Conference Room, 831 Massachusetts Ave
  • Description: Running a business is a 24-7 job, and adding social media to your agenda can be a daunting task. Attend this interactive workshop to learn tips and tools around creating a manageable social media strategy that increases awareness and helps you grow your business. At this seminar, find out what techniques you can leverage to help boost sales in your store and online through seasonal promotions, online ads and more. Participants are encouraged to bring both print and online samples of their social media and marketing initiatives for feedback. Presented by Lynne Viera of Rival Marketing.
  • Registration and Admission: Free to Cambridge residents and business owners, $20 for all non-Cambridge participants. Register by calling Rona Abrahams at 617/349-4637 or via email at rabrahams@cambridgema.gov.   

Get Noticed! Optimize Your Website with SEO

  • Date: Tuesday, September 22, 2015
  • Time: 8:30 A.M. - 10:30 A.M.
  • Location: Lombardi Building Basement Conference Room, 831 Massachusetts Ave
  • Description: Search engines are one of the primary ways Internet users find websites. That is why a website with good search engine listings may see a dramatic increase in traffic. This interactive session will allow you to learn about search engine optimization (SEO) and help provide you with tools to improve your website's chances of appearing higher on search engine results. Presented by Center for Women and Enterprise.
  • Registration and Admission: Free to Cambridge residents and business owners, $20 for all non-Cambridge participants. Register by calling Rona Abrahams at 617/349-4637 or via email at rabrahams@cambridgema.gov.

Restaurant Start Up Assistance

  • Date: Monday, September 28, 2015
  • Time: 6:00 P.M. - 7:00 P.M.
  • Location:  2nd floor Conference Room, Cambridge City Hall Annex, 344 Broadway
  • Description: Thinking about opening a restaurant or café? Learn about the steps to starting a food service business from city departments. Bring your questions! Presented by the City of Cambridge.
  • Registration and Admission: Free to all. Register by calling Rona Abrahams at 617/349-4637 or via email at rabrahams@cambridgema.gov.  

ABCs of Commercial Leasing

  • Date: Tuesday, September 29, 2015
  • Time: 6:00 P.M. - 7:30 P.M.
  • Location: Charles River Room, 14th floor, CIC, One Broadway, Cambridge, MA
  • Description: Landlords lease office and retail space 365 days a year. How often do you? Attend this seminar to get insight from the tenant's perspective on how real estate is traditionally done. With a little bit of education and guidance, locating a space for your business doesn't have to be brain surgery! Presented by Deb Stevens, CCIM, The Stevens Group.  
  • Registration and Admission: Free to all. Register by calling Rona Abrahams at 617/349-4637 or via email at rabrahams@cambridgema.gov.    

October 2015

Cambridge Business Assistance Info Session

  • Date: Monday, October 5, 2015
  • Time: 6:00 P.M. - 8:00 P.M.
  • Location: Beech Room, Cambridge Public Library Main Branch, 449 Broadway
  • Description: This workshop is ideal for those in the early stages of starting a business or those thinking about owning a business. Topics include: refining your business idea, business structures, licenses and permits: and additional resources and tools to get you started quickly. Presented by the Economic Development Division.
  • Registration and Admission: Free to all. Register by calling Rona Abrahams at 617/349-4637 or via email at rabrahams@cambridgema.gov.  

Introduction to Social Media 

  • Date: Thursday, October 8, 2015
  • Time: 6:00 P.M. - 9:00 P.M.
  • Location: CCTV Computer Lab, 438 Massachusetts Ave
  • Description: This workshop will provide a hands-on best practices breakdown on how to use social media to drive business. The workshop will cover the tools you need as well as assist with selecting the best mediums for individual organizations. Presented by CCTV.
  • Registration and Admission: Free to Cambridge residents and business owners, $10 for all Non-Cambridge participants. Register by calling Rona Abrahams at 617/349-4637 or via email at rabrahams@cambridgema.gov

Inbound Marketing: Engaging Your Brand

  • Date: Tuesday, October 13, 2015
  • Time: 8:30 A.M. - 10:30 A.M.
  • Location: Lombardi Building Basement Conference Room, 831 Massachusetts Ave
  • Description: Today's consumers are in more control of what information they receive and how. Because of this new paradigm, marketing strategies have had to adapt. In this workshop, we explore the most effective techniques for today's market. Topics covered include: differences between inbound and outbound marketing (with examples), cost difference of each type of marketing, and which type of marketing is best for your business. Presented by Center for Women and Enterprise.
  • Registration and Admission: Free to Cambridge residents and business owners, $20 for all non-Cambridge participants. Register by calling Rona Abrahams at 617/349-4637 or via email at rabrahams@cambridgema.gov.  

Marketing Your Business with Facebook

  • Date: Thursday, October 22, 2015
  • Time: 9:00 A.M. - 12:00 P.M.
  • Location: CCTV Computer Lab, 438 Massachusetts Ave
  • Description: 71% of all internet users in the U.S. have a Facebook account. Learn how to leverage this widely used platform to reach local customers. In this three-hour workshop we will explore best practices for writing engaging posts and discuss options for paid advertising including increasing post visibility and targeted ads. Presented by CCTV.
  • Registration and Admission: Free to Cambridge residents and business owners, $10 for all Non-Cambridge participants. Register by calling Rona Abrahams at 617/349-4637 or via email at rabrahams@cambridgema.gov

The Basics of WordPress for Small Businesses

  • Date: Wednesday October 28 and Wednesday, November 4, 2015 
  • Time: 6:00 P.M. - 9:00 P.M.
  • Location: CCTV Computer Lab, 438 Massachusetts Ave
  • Description: So you think you can WordPress? This 2-session class will serve as an introductory guide to using WordPress for business, from registering a domain to customizing sites. Class One will explain the basics of WordPress and provide you with the best practices for tools, themes, plugins, hosting, design, security, and SEO optimization. Class Two will cover customization with a focus on looking at individual sites and assisting participants with individual WordPress challenges. Presented by CCTV.
  • Registration and Admission: Free to Cambridge residents and business owners, $10 for all Non-Cambridge participants. Register by calling Rona Abrahams at 617/349-4637 or via email at rabrahams@cambridgema.gov

November 2015

Google Drive for Small Businesses

  • Date: Thursday, November 12, 2015 
  • Time: 9:00 A.M. - 12:00 P.M.
  • Location: CCTV Computer Lab, 438 Massachusetts Ave
  • Description: Learn how to use Google Drive's suite of apps and storage capabilities for your business. Explore how to create shareable spreadsheets, documents, presentations and more for your team. Presented by CCTV.
  • Registration and Admission: Free to Cambridge residents and business owners, $10 for all Non-Cambridge participants. Register by calling Rona Abrahams at 617/349-4637 or via email at rabrahams@cambridgema.gov

Best Practices in Email Marketing

  • Date: Wednesday, November 18, 2015
  • Time: 6:00 P.M. - 8:00 P.M.
  • Location: Workbar Cambridge, 45 Prospect Street
  • Description: This session will reveal some simple and effective best practices and considerations for small businesses or non-profits seeking to make their email newsletters more effective. Topics covered in this workshop include: newsletter content and image best practices, scheduling of newsletters, connecting newsletters to social media accounts and more. Presented by Center for Women and Enterprise.
  • Registration and Admission: Free to Cambridge residents and business owners, $20 for all non-Cambridge participants. Register by calling Rona Abrahams at 617/349-4637 or via email at rabrahams@cambridgema.gov.  

December 2015

A Business Guide to Google Analytics

  • Date: Wednesday, December 2, 2015
  • Time: 6:00 P.M. - 9:00 P.M.
  • Location: CCTV Computer Lab, 438 Massachusetts Ave
  • Description: Learn how to make data driven decisions with Google Analytics. Collecting data is easy, but knowing what the data means and how you cane use the it to make better decisions is key. Come to this workshop where we will walk users through setting up a Google Analytics account and show what is needed to help determine where to focus business efforts to increase growth. Presented by CCTV.
  • Registration and Admission: Free to Cambridge residents and business owners, $10 for all Non-Cambridge participants. Register by calling Rona Abrahams at 617/349-4637 or via email at rabrahams@cambridgema.gov

Coffee and Connections

  • Date: Tuesday, December 8, 2015
  • Time: 9:00 A.M. - 11:00 A.M.
  • Location: Cambridge City Hall Annex, 344 Broadway, 2nd floor Conference Room
  • Description: This must-attend morning event is for people who want to be inspired and connect with other Cambridge residents and business owners. Successful business owners will share their stories of how the City of Cambridge, CWE and other local organizations helped them achieve their entrepreneurial goals. Come enjoy some breakfast treats, a raffle, and other networking activities! Presented by the Center for Women and Enterprise.
  • Registration and Admission: Free to Cambridge residents and business owners, $10 for all Non-Cambridge participants. Register by calling Rona Abrahams at 617/349-4637 or via email at rabrahams@cambridgema.gov.

For More Information

For more information, please contact Rona Abrahams rabrahams@cambridgema.gov, or via phone at 617/349-4637.