Business Development Workshops

BWorkshop

The Economic Development Division works with the Center for Women & Enterprise, Cambridge Community Television (CCTV), Commonwealth of Massachusetts, and local organizations to provide business development programs and services to Cambridge residents, entrepreneurs, and businesses. 

October 2016

Art of Business and Branding: Trademarks and Copyright Basics Seminar

  • Date: Wednesday, October 5, 2016
  • Time: 6:00 P.M. - 8:00 P.M. 
  • Location: Cambridge City Hall Annex, 344 Broadway, 4th floor Conference Room, Cambridge, MA 
  • Description: Think your business doesn't involve copyrights or trademarks? Think again! If your business has a name or logo, or involves any type of art -- from free art to web development -- your business has intellectual property. This seminar will discuss copyright and trademarks, including their differences, options for legally protecting them, and every day tips for maintaining a good business strategy. Join us for a lively discussion and bring your questions! Presented by Shannon Sadowski of New Leaf Legal. 
  • Registration and Admission: Free to all. Register by emailing Rona  Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

Search Engine Optimization

  • Date: Thursday, October 6, 2016
  • Time: 6:00 P.M. - 9:00 P.M. 
  • Location: CCTV Computer Lab, 438 Massachusetts Ave, Cambridge, MA
  • Description: This class is about how to get your website to the top of Google Search. Instructors will focus on ON-Page and Off-Page SEO. Have you ever wondered why you are not #1 on Google? Attend this class and not only find out why your website isn't #1, but what steps you can take to earn the #1 position. Class requirements: you must wither work on your own website, or actively serve as an administrator for an existing business or organization website. 
  • Registration and Admission: Free to Cambridge residents and business owners, $10 to all non-Cambridge participants. Register by emailing Rona Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

Business Record Keeping and Accounting Basics

  • Date: Tuesday, October 11, 2016
  • Time: 9:00 A.M. - 10:30 A.M. 
  • Location: Cambridge City Hall Annex, 344 Broadway, 2nd Conference Room, Cambridge, MA
  • Description: Are you starting out or growing your business and not sure how to get started with your business accounting files? Attend this workshop to learn how to get up and running, what records to keep, and how to get your accounting information organized for tax season. Presented by Carole Bellew, Bookkeeping Plus.
  • Registration and Admission: Free for all.. Register by emailing Rona  Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

Hiring for Character and Competence Seminar

  • Date: Thursday, October 13, 2016
  • Time: 9:00 A.M. - 11:00 A.M. 
  • Location: Cambridge City Hall Annex, 344 Broadway, 2nd Conference Room, Cambridge, MA
  • Description: Your team is your biggest asset. They represent your brand and have a big impact on the success of your business. Yet many small business owners and managers often hire "anybody" and not the "right" body. In this seminar, we will look at how to use the vision you have for your business as your guide to making great hires. If you are interested in putting together a great team of service oriented people, join us to discuss the importance of hiring for character and competence. Presented by Michael Bissanti, Cambridge Restaurant Project.
  • Registration and Admission: Free for Cambridge residents and business owners, $20 to all non-Cambridge participants. Register by emailing Rona  Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

Restaurant Start Up Assistance

  • Date: Monday, October 17, 2016
  • Time: 6:00 P.M. - 7:00 P.M. 
  • Location: Cambridge City Hall Annex, 344 Broadway, 2nd floor Conference Room, Cambridge, MA 
  • Description: Thinking about opening a restaurant, food truck or cafe in Cambridge? Learn about the steps to starting a food service business from city departments. Bring your questions! Presented by the City of Cambridge. 
  • Registration and Admission: Free to all. Register by emailing Rona  Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

DIY Video for Small Businesses

  • Date: Tuesdays, October 18 and 25, 2016
  • Time: 6:00 P.M. - 9:00 P.M. 
  • Location: CCTV Computer Lab, 438 Massachusetts Ave, Cambridge, MA
  • Description: 93% of marketers are using video. Video is having a huge impact on how a company shares their messaging and how to share proper Call-to-Actions. In this class, you will learn the basics of what goes into a video production, how to create a beneficial videos on a shoe-string budget, and techniques for capturing professional-looking video with a mobile device. Class requirements: computer and internet literacy. 
  • Registration and Admission: Free to Cambridge residents and business owners, $10 to all non-Cambridge participants. Register by emailing Rona Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

Strategic Visioning for Growth

  • Date: Thursday, October 20, 2016
  • Time: 9:00 A.M. - 5:00 P.M. 
  • Location: Cambridge City Hall Annex, 2nd floor Conference Room, Cambridge, MA 
  • Description: Visioning for Growth is a day-long seminar with the goal of helping you imagine how you can take your business to the next level. Participants will take a break from their business and plan for vision of their company's growth, with discussions around the following: leadership, work/life balance, strengths and weaknesses, finances, and idea planning.
  • Registration and Admission: Free to Cambridge residents and business owners, $100 for non-Cambridge participants. Register by emailing Rona Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

Steps to Starting Your Own Business

  • Date: Monday, October 24, 2016
  • Time: 6:00 P.M. - 7:00 P.M. 
  • Location: Cambridge Public Library Main Branch, 449 Broadway, Community Room, Level L2
  • Description: This workshop is ideal for those in the early stages of starting a business or those thinking about owning a business. Topics include: refining your business idea, business structures, licenses and permits; and additional resources and tools to get you started quickly. Presented by the City of Cambridge, Economic Development Division. 
  • Registration and Admission: Free to all. Register by emailing Rona Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

November 2016

Personal Branding Seminar

  • Date: Thursday, November 3, 2016
  • Time: 6:00 P.M. - 8:00 P.M. 
  • Location: Cambridge City Hall Annex, 2nd floor Conference Room, Cambridge, MA 
  • Description: Business and corporations understand the importance of developing strong brands. Today, however, individuals in career transition who are vying for work in a highly competitive marketplace are taking a lesson from business and emerging with their own personal brands. This seminar will: explain the concept of personal branding, explore why personal brands are becoming important, and provide key factors to help you develop your own personal brand. 
  • Registration and Admission: Free to Cambridge residents and business owners, $20 for non-Cambridge participants. Register by emailing Rona  Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

Google Tools for Your Small Business

  • Date: Tuesday, November 8, 2016
  • Time: 9:00 A.M. - 12:00 P.M. 
  • Location: CCTV Computer Lab, 438 Massachusetts Ave, Cambridge, MA
  • Description: We are familiar with Google as a Search Engine and even as a cloud storage system (Google Drive), but are you aware of the multiple tools that Google has specifically to grow your business? In this class, learn the basics of what tools can be easily at your fingertips and how they can impact the work you do. Class requirements: computer and internet literacy.
  • Registration and Admission: Free to Cambridge residents and business owners, $10 to all non-Cambridge participants. Register by emailing Rona Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

Intro to Blogging for Your Business

  • Date: Wednesday, November 16, 2016
  • Time: 6:00 P.M. - 9:00 P.M. 
  • Location: CCTV Computer Lab, 438 Massachusetts Ave, Cambridge, MA
  • Description: A blog is a great communication and marketing tool for any business. Participants in this session will learn the basics of creating a blog - from customizing its look and feel to adding multimedia to it. We will also look at how to find interesting content to blog about, blogging etiquette, ways to use content to address the needs of your audience, how to optimize your posts for search engines, how to promote your posts on social media, and measure the results. Class requirements: computer and internet literacy.
  • Registration and Admission: Free to Cambridge residents and business owners, $10 to all non-Cambridge participants. Register by emailing Rona Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

For More Information

For more information, please contact Rona Abrahams rabrahams@cambridgema.gov, or via phone at 617/349-4637.