Business Development Workshops

BWorkshop

The Economic Development Division works with the Center for Women & Enterprise, Cambridge Community Television (CCTV), Commonwealth of Massachusetts, and local organizations to provide business development programs and services to Cambridge residents, entrepreneurs, and businesses.

February 2016

Twitter for Business: The Marketing, Sales and Through Leadership Tool

  • Date: Thursday, February 11, 2016
  • Time: 6:00 P.M. - 9:00 P.M. 
  • Location: CCTV Computer Lab, 438 Massachusetts Ave, Cambridge, MA 
  • Description: Looking to create a stronger online presence? Looking for a new way to gain clientele for your business? Twitter is one of the most popular social media platforms and a fantastic tool to keep businesses competitive. Learn how to create and manage an active Twitter account, how to connect with other businesses/prospects, use tools to help automate your account and how to gain a following. 
  • Class requirements: Computer and internet literacy. 
  • Registration and Admission: Free to Cambridge residents and business owners, $10 for all Non-Cambridge participants. Register by calling Rona Abrahams at 617/349-4637 or via email at rabrahams@cambridgema.gov. Space is limited. 

Create the Ultimate Customer Experience

  • Date: Wednesday, February 17, 2016
  • Time: 8:30 A.M. - 10:30 A.M.
  • Location: Cambridge City Hall Annex, 344 Broadway, 2nd floor Conference Room 
  • Description: Interested in growing your sales? Learn how to grow your customer base through repeat business and word-of-mouth by delivering excellent customer service. In this session, you will learn about how to achieve good customer service, how to handle difficult customers, effective communication techniques (e.g. both face-to-face and online), and how to develop a customer service action plan. 
  • Registration and Admission: Free to Cambridge residents and business owners, $20 for all non-Cambridge participants. Register by calling Rona Abrahams at 617/349-4637 or via email at rabrahams@cambridgema.gov.

Steps to Starting Your Own Business

  • Date: Monday, February 22, 2016
  • Time: 6:30 P.M. - 8:00 P.M. 
  • Location: Beech Room, Cambridge Public Library Main Branch, 449 Broadway, Cambridge, MA
  • Description: This workshop is ideal for those in the early stages of starting a business or those thinking about owning a business. Topics include: refining your business idea, business structures, licenses and permits; and additional resources and tools to get you started quickly. 
  • Registration and Admission: Free to all. Register by calling Rona Abrahams at 617/349-4637 or via email at rabrahams@cambridgema.gov.  

Tax Prep Office Hours

Hiring for Character and Competence

  • Date: Wednesday, February 24, 2016
  • Time: 9:00 A.M. - 11:00 A.M. 
  • Location: Cambridge City Hall Annex, 344 Broadway, 2nd floor Conference Room 
  • Description: Your team is your biggest asset. They represent your brand and have a big impact on the success of your business. If you are interested in putting together a great team of service oriented people join us to discuss the importance of hiring for character and competence. 
  • Registration and Admission: Free to all. Register by calling Rona Abrahams at 617/349-4637 or via email at rabrahams@cambridgema.gov.

Search Engine Optimization Workshop

  • Date: Monday, February 29, 2016
  • Time: 6:00 P.M. - 9:00 P.M. 
  • Location: CCTV Computer Lab, 438 Massachusetts Ave, Cambridge, MA 
  • Description: This class is about how to get your website to the top of Google Search. Instructors will focus on On-Page and Off-Page SEO. Have you ever wondered why you are not #1 on Google? Attend this class and not only find out why your website isn't #1, but what steps you can take to earn that #1 position. 
  • Class requirements: You must either work on your own website, or actively serve as an administrator for an existing business or organization website. 
  • Registration and Admission: Free to Cambridge residents and business owners, $10 for all non-Cambridge participants. Register by calling Rona Abrahams at 617/349-4637 or via email at rabrahams@cambridgema.gov

March 2016

Digital Marketing Series

  • Date: Thursdays March 10 and March 17, 2016
  • Time: 6:00 P.M. - 9:00 P.M. 
  • Location: CCTV Computer Lab, 438 Massachusetts Ave, Cambridge, MA 
  • Description: This class will teach you how to make money selling your products or services on the internet. Instructors will cover how to create a business online, generate traffic to the website, and close deals/sales using the latest digital marketing methods. Topics covered: business offering, marketing funnels, website development (lightly), traffic acquisition (SEO & SEM), and marketing automation.   
  • Class requirements: You must either work on your own website, or actively serve as an administrator for an existing business or organization website. 
  • Registration and Admission: Free to Cambridge residents and business owners, $20 for all non-Cambridge participants. Register by calling Rona Abrahams at 617/349-4637 or via email at rabrahams@cambridgema.gov

Best Retail Practices Workshop

  • Date: Thursday, March 24, 8:30 A.M. - 10:00 A.M. 
  • Time: 8:30 A.M. - 10:00 A.M.
  • Location: 2nd floor Conference Room, Cambridge City Hall Annex, 344 Broadway, Cambridge, MA
  • Description: Want to freshen up your business? Looking for some new marketing ideas? Attend the Best Retail Practices Workshop. This workshop is aimed at Cambridge retailers, restaurant owners, service businesses and home-based businesses. City staff will work with participants, sharing best retail practices in retail interior and exterior design, marketing, and information on Cambridge programs. Businesses will also learn about eligibility for Part 2 of the Best Retail Practices Program, the One-on-One In-Store Consultations and Part 3, the Grant Program and the application process for both.  
  • Registration and Admission: Free to all Cambridge participants. Register by calling Rona Abrahams at 617/349-4637 or via email at rabrahams@cambridgema.gov or Pardis Saffari at 617/349-4654 or via email at psaffari@cambridgema.gov

April 2016

Building Business Websites with WIX

  • Date: Monday, April 4, 2016
  • Time: 6:00 P.M. - 9:00 P.M. *please note the time*
  • Location: CCTV Computer Lab, 438 Massachusetts Ave, Cambridge, MA 
  • Description: Can't code HTML? Don't have thousands to shell out for a beautiful web design? Not to worry, you can build you own interactive website using WIX. This three hour, hands-on workshop will walk you through the web-building program including how to find, purchase, and connect a domain name, how to pick a template, how to create web pages, including how to find, purchase, and connect a domain name, how to pick a template, how to create web pages, including how to find, purchase, and how to enable e-commerce and blogs. 
  • Class requirements: Computer and internet literacy.  
  • Registration and Admission: Free to Cambridge residents and business owners, $10 for all non-Cambridge participants. Register by calling Rona Abrahams at 617/349-4637 or via email at rabrahams@cambridgema.gov.

Social Media Analytics

  • Date: Monday, April 11, 2016
  • Time: 6:00 P.M. - 9:00 P.M. 
  • Location: CCTV Computer Lab, 438 Massachusetts Ave, Cambridge, MA 
  • Description: Twitter? Facebook? Pinterest? Instagram? Is your social media making an impact? Having trouble measuring what's working in social media? In this class you will learn how to run effective social media campaigns and collect data on your social media accounts. Sign up and learn ho to run data drive social media campaigns to promote your business online.
  • Class requirements: You must already work with at least two social media platforms for professional purposes.  
  • Registration and Admission: Free to Cambridge residents and business owners, $10 for all non-Cambridge participants. Register by calling Rona Abrahams at 617/349-4637 or via email at rabrahams@cambridgema.gov

For More Information

For more information, please contact Rona Abrahams rabrahams@cambridgema.gov, or via phone at 617/349-4637.