Business Development Workshops

BWorkshop

The Economic Development Division works with the Center for Women & Enterprise, Cambridge Community Television (CCTV), Commonwealth of Massachusetts, and local organizations to provide business development programs and services to Cambridge residents, entrepreneurs, and businesses. 

August 2016

Building Business Websites with WIX

  • Date: Wednesday, August 31, 2016
  • Time: 6:00 P.M. - 9:00 P.M. 
  • Location: CCTV Computer Lab, 438 Massachusetts Ave, Cambridge, MA
  • Description: Can't code HTML? Don't have thousands to shell out for a beautiful web design? Not to worry, you can build your own interactive website using WIX. This three hour, hands-on workshop will walk you through the web-building program including how to find, purchase, and connect a domain name, how to pick a template, how to create web pages, pricing structures, and how to enable e-commerce and blogs. Class requirements: computer and internet literacy. 
  • Registration and Admission: Free to Cambridge residents and business owners, $10 to all non-Cambridge participants. Register by emailing Rona Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

September 2016

Is Entrepreneurship Right for You?

  • Date: Monday, September 12, 2016
  • Time: 6:00 P.M. - 8:00 P.M. 
  • Location: Cambridge City Hall Annex, 344 Broadway, 4th floor Conference Room, Cambridge, MA 
  • Description: Attend this workshop and decide whether starting your own business is right for you. As a part of the this workshop, you will: explore the process and learn about the risks and rewards of starting up your own business; conduct a self assessment that will help you decide if business ownership is right for you; and get an overview of resources available to help you move forward with your business idea. *This workshop is a requirement for the February 2017 10-week Business Planning Program
  • Registration and Admission: Free to Cambridge residents and business owners, $10 to all non-Cambridge participants. Register by emailing Rona Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

Effective Sales Strategies

  • Date: Tuesday, September 13, 2016
  • Time: 8:30 A.M. - 10:30 A.M. 
  • Location: Cambridge City Hall Annex, 344 Broadway, 4th floor Conference Room, Cambridge, MA
  • Description: This interactive workshop will help you learn effective sales techniques. Whether you are in a formal or informal setting, there are several key elements that apply to any sales situation. In this session you will learn to ask customers the right question, plan an effective sales presentation, handle customer objections, and shorten the sales cycle to close the sale.  
  • Registration and Admission: Free to Cambridge residents and business owners, $20 to all non-Cambridge participants. Register by emailing Rona Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

Shopify Workshop

  • Date: Thursday, September 15, 2016
  • Time: 9:00 A.M. - 12:00 P.M. 
  • Location: CCTV Computer Lab, 438 Massachusetts Ave, Cambridge, MA
  • Description: Described as "clean, simple, and easy to use", Shopify is a complete e-commerce platform that allows you to set up a professional online store to sell your goods. It lets you organize your products, customize your storefront, accept credit card payments, and track as well as respond to orders on your computer or mobile device. This workshop will break down the basics of Shopify -- including why you'd want to use it as well as how to get started. Class requirements: computer and internet literacy. 
  • Registration and Admission: Free to Cambridge residents and business owners, $10 to all non-Cambridge participants. Register by emailing Rona Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

Cambridge Business Assistance Info Session

  • Date: Monday, September 19, 2016
  • Time: 6:00 P.M. - 7:00 P.M. 
  • Location: Cambridge City Hall Annex, 344 Broadway, 2nd floor Conference Room, Cambridge, MA 
  • Description: Staff from the city's Economic Development Division will discuss the variety of programs that the city offers to residents and business owners interested in starting or growing their business. Learn about future workshops and commercial programs available. Presented by the City of Cambridge, Economic Development Division. 
  • Registration and Admission: Free to all. Register by emailing Rona Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

Using Instagram to Promote Your Business

  • Date: Monday, September 26, 2016
  • Time: 6:00 P.M. - 9:00 P.M. 
  • Location: CCTV Computer Lab, 438 Massachusetts Ave, Cambridge, MA
  • Description: Instagram is a great channel for creating and solidifying the visual identity of your business among your market. This session will look at how businesses can leverage Instagram best practices to promote themselves, reach their target and new markets, grow their following, drive traffic to their websites, and building their brands. Class requirements: computer and internet literacy. 
  • Registration and Admission: Free to Cambridge residents and business owners, $10 to all non-Cambridge participants. Register by emailing Rona Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

21st Century Marketing Toolkit 

  • Date: Wednesday, September 28, 2016
  • Time: 9:00 A.M. - 12:00 P.M. 
  • Location: Cambridge City Hall Annex, 344 Broadway, 2nd Conference Room, Cambridge, MA 
  • Description: This workshop takes a fresh look at exploring and understanding the latest technology platforms, best practices, and methodologies that drive growth in the new small business economy. The workshop will cover approaches for deploying your own marketing activities around the following areas: social media marketing, email marketing, web site design and optimization, and online marketing strategy. Attendees will walk away with an increased understanding of the tools and platforms that can help market their small business, successfully, in the 21st century. Presented by Marcus Johnson-Smith, Clearwater Branding.  
  • Registration and Admission: Free to Cambridge residents and business owners, $20 to all non-Cambridge participants. Register by emailing Rona Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

October 2016

Art of Business and Branding: Trademarks and Copyright Basics Seminar

  • Date: Wednesday, October 5, 2016
  • Time: 6:00 P.M. - 8:00 P.M. 
  • Location: Cambridge City Hall Annex, 344 Broadway, 4th floor Conference Room, Cambridge, MA 
  • Description: Think your business doesn't involve copyrights or trademarks? Think again! If your business has a name or logo, or involves any type of art -- from free art to web development -- your business has intellectual property. This seminar will discuss copyright and trademarks, including their differences, options for legally protecting them, and every day tips for maintaining a good business strategy. Join us for a lively discussion and bring your questions! Presented by Shannon Sadowski of New Leaf Legal. 
  • Registration and Admission: Free to all. Register by emailing Rona  Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

Search Engine Optimization

  • Date: Thursday, October 6, 2016
  • Time: 6:00 P.M. - 9:00 P.M. 
  • Location: CCTV Computer Lab, 438 Massachusetts Ave, Cambridge, MA
  • Description: This class is about how to get your website to the top of Google Search. Instructors will focus on ON-Page and Off-Page SEO. Have you ever wondered why you are not #1 on Google? Attend this class and not only find out why your website isn't #1, but what steps you can take to earn the #1 position. Class requirements: you must wither work on your own website, or actively serve as an administrator for an existing business or organization website. 
  • Registration and Admission: Free to Cambridge residents and business owners, $10 to all non-Cambridge participants. Register by emailing Rona Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

Hiring for Character and Competence Seminar

  • Date: Thursday, October 13, 2016
  • Time: 9:00 A.M. - 11:00 A.M. 
  • Location: Cambridge City Hall Annex, 344 Broadway, 2nd Conference Room, Cambridge, MA
  • Description: Your team is your biggest asset. They represent your brand and have a big impact on the success of your business. Yet many small business owners and managers often hire "anybody" and not the "right" body. In this seminar, we will look at how to use the vision you have for your business as your guide to making great hires. If you are interested in putting together a great team of service oriented people, join us to discuss the importance of hiring for character and competence. Presented by Michael Bissanti, Cambridge Restaurant Project.
  • Registration and Admission: Free for Cambridge residents and business owners, $20 to all non-Cambridge participants. Register by emailing Rona  Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

Restaurant Start Up Assistance

  • Date: Monday, October 17, 2016
  • Time: 6:00 P.M. - 7:00 P.M. 
  • Location: Cambridge City Hall Annex, 344 Broadway, 2nd floor Conference Room, Cambridge, MA 
  • Description: Thinking about opening a restaurant, food truck or cafe in Cambridge? Learn about the steps to starting a food service business from city departments. Bring your questions! Presented by the City of Cambridge. 
  • Registration and Admission: Free to all. Register by emailing Rona  Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

DIY Video for Small Businesses

  • Date: Tuesdays, October 18 and 25, 2016
  • Time: 6:00 P.M. - 9:00 P.M. 
  • Location: CCTV Computer Lab, 438 Massachusetts Ave, Cambridge, MA
  • Description: 93% of marketers are using video. Video is having a huge impact on how a company shares their messaging and how to share proper Call-to-Actions. In this class, you will learn the basics of what goes into a video production, how to create a beneficial videos on a shoe-string budget, and techniques for capturing professional-looking video with a mobile device. Class requirements: computer and internet literacy. 
  • Registration and Admission: Free to Cambridge residents and business owners, $10 to all non-Cambridge participants. Register by emailing Rona Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

Strategic Visioning for Growth

  • Date: Thursday, October 20, 2016
  • Time: 9:00 A.M. - 5:00 P.M. 
  • Location: Cambridge City Hall Annex, 2nd floor Conference Room, Cambridge, MA 
  • Description: Visioning for Growth is a day-long seminar with the goal of helping you imagine how you can take your business to the next level. Participants will take a break from their business and plan for vision of their company's growth, with discussions around the following: leadership, work/life balance, strengths and weaknesses, finances, and idea planning.
  • Registration and Admission: Free to Cambridge residents and business owners, $100 for non-Cambridge participants. Register by emailing Rona Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

Steps to Starting Your Own Business

  • Date: Monday, October 24, 2016
  • Time: 6:00 P.M. - 7:00 P.M. 
  • Location: Cambridge Public Library Main Branch, 449 Broadway, Community Room, Level L2
  • Description: This workshop is ideal for those in the early stages of starting a business or those thinking about owning a business. Topics include: refining your business idea, business structures, licenses and permits; and additional resources and tools to get you started quickly. Presented by the City of Cambridge, Economic Development Division. 
  • Registration and Admission: Free to all. Register by emailing Rona Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

November 2016

Personal Branding Seminar

  • Date: Thursday, November 3, 2016
  • Time: 6:00 P.M. - 8:00 P.M. 
  • Location: Cambridge City Hall Annex, 2nd floor Conference Room, Cambridge, MA 
  • Description: Business and corporations understand the importance of developing strong brands. Today, however, individuals in career transition who are vying for work in a highly competitive marketplace are taking a lesson from business and emerging with their own personal brands. This seminar will: explain the concept of personal branding, explore why personal brands are becoming important, and provide key factors to help you develop your own personal brand. 
  • Registration and Admission: Free to Cambridge residents and business owners, $20 for non-Cambridge participants. Register by emailing Rona  Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

Google Tools for Your Small Business

  • Date: Tuesday, November 8, 2016
  • Time: 9:00 A.M. - 12:00 P.M. 
  • Location: CCTV Computer Lab, 438 Massachusetts Ave, Cambridge, MA
  • Description: We are familiar with Google as a Search Engine and even as a cloud storage system (Google Drive), but are you aware of the multiple tools that Google has specifically to grow your business? In this class, learn the basics of what tools can be easily at your fingertips and how they can impact the work you do. Class requirements: computer and internet literacy.
  • Registration and Admission: Free to Cambridge residents and business owners, $10 to all non-Cambridge participants. Register by emailing Rona Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

Intro to Blogging for Your Business

  • Date: Wednesday, November 16, 2016
  • Time: 6:00 P.M. - 9:00 P.M. 
  • Location: CCTV Computer Lab, 438 Massachusetts Ave, Cambridge, MA
  • Description: A blog is a great communication and marketing tool for any business. Participants in this session will learn the basics of creating a blog - from customizing its look and feel to adding multimedia to it. We will also look at how to find interesting content to blog about, blogging etiquette, ways to use content to address the needs of your audience, how to optimize your posts for search engines, how to promote your posts on social media, and measure the results. Class requirements: computer and internet literacy.
  • Registration and Admission: Free to Cambridge residents and business owners, $10 to all non-Cambridge participants. Register by emailing Rona Abrahams at rabrahams@cambridgema.gov, or via phone at 617/349-4637.

For More Information

For more information, please contact Rona Abrahams rabrahams@cambridgema.gov, or via phone at 617/349-4637.