Description
DEMYSTIFYING SOCIAL MEDIA METRICS
Presented by the Center for Women and Enterprise, Free to eligible Cambridge residents and business owners, $20.00 for others.
To register and determine your eligibility please contact Rona Abrahams at 617-349-5637 or rabrahams@cambridgema.gov or Pardis Saffari at 617-349-4654 or psaffari@cambridgema.gov.
What social media metrics are important, and how do you use them to grow your business? Knowing what data matters, and what data doesn’t is critical to creating your own social media metrics tracking system. In this workshop, we’ll first review the basics of Google Analytics, Facebook Insights and YouTube Insights. Next, we’ll take a dive into social media metrics and look at the data you need in order to know what your online community wants, develop engaging content and meet your goals. You will also walk away with a DIY social media metrics dashboard you can use in your business.