A Social Media Strategy - Where Do You Start?

6:00 PM - 8:00 PM Tuesday, April 16, 2019

City Hall Annex
344 Broadway
4th Floor Conference Room

City Wide

Rona Abrahams, rabrahams@cambridgema.gov, 617-349-4637

Presented by Metter Media. Free to Cambridge residents and business owners, $10 for non-Cambridge participants.

The world of social media can be overwhelming. With seemingly every business posting on Instagram, Facebook,Twitter, and LinkedIn; it can be hard to make your brand stand out. In this class, Metter Media will help you craft a social media strategy that works for your business and industry. Whether you've already been posting and want to improve, or have yet to get into this "social media thing", we'll teach you how to identify key performance indicators (KPIs), solidify goals for your business (and achieve them!), build your voice, brainstorm creative content ideas to help your brand stand out, and more. **Attendees should have a general knowledge of the main social media channels (Instagram, Facebook, Twitter, and LinkedIn) and come to class with a laptop and some questions about their business's social strategy.

The City of Cambridge does not discriminate on the basis of disability.  The city will provide auxiliary aids and services, written materials in alternative format and responsible modifications in policies and procedures to qualified individuals with disabilities upon request.