Small Business Social Media Strategy Workshop Series


2/16/2023 • 14 months ago

Image of a computer with the word business on it and social media icons

The Social Media Strategy Workshops Series at Cambridge Community Television (CCTV) are three workshops designed to be taken together as each one builds upon the next workshop. In this three session workshop series you'll be building your own social media strategy from the ground up, including making your own graphics with Canva, researching effective hashtags for your business, and reviewing how to post on different social media platforms. At the end of this workshop series, you'll leave with a social media plan that you can start using immediately!

Registration for this class is closed because this class is at capacity. Thank you for your understanding.

Workshop 1 of 3 - Social Media Trends

  • Date: Tuesday, March 28, 2023  
  • Time: 6:00 p.m. – 8:00 p.m.
  • Description: Go over current social media trends and explain which platform makes most sense depending on the type of business or promotion at hand, discuss hashtagging and the frequency of posts for best results. Students will gain understanding of their audience and the most effective messaging for their business.

Workshop 2 of 3 - Using Canva to Create Posts

  • Date: Tuesday, April 4, 2023
  • Time: 6:00 p.m. – 8:00 p.m.
  • Description: Students will start using Canva (a free online graphic design tool) to create photo and video graphics for posts, Stories, and more. There will be further explanation of crossposting on several platforms and formatting for the best viewer experience and presentation.

Workshop 3 of 3 - Planning

  • Date: Tuesday, April 11, 2023
  • Time: 6:00 p.m. – 8:00 p.m.
  • Description: Students will take the graphics and concepts discussed and create a tangible plan with a calendar for reference. We will also talk about more advanced strategies and touch upon using e-commerce in the social media approach as well.

Workshops are free for Cambridge residents and business owners. Register for this business series online. Registration is required. When you register, you are committing to attending all three workshops. All workshops will take place at CCTV, located at 438 Massachusetts Ave., Cambridge, MA. 

For more information, please contact Rona Abrahams at rabrahams@cambridgema.gov or 617/349-4637.