Employment Opportunity: Director of Marketing & PR
POSTING DATE: November 10, 2016
CLOSING DATE: December 12, 2016
Department: Arts Council
Job Title: Director of Marketing & P.R.
Job Code: M524-701
Civil Service Position: Non Civil Service position
Union Affiliation: None
Hours Per Week: 19 hour work week
Essential Duties & responsibilities
Reporting to the Executive Director of the Cambridge Arts Council (Cambridge Arts), the Director of Marketing & Public Relations will work to develop and manage marketing and PR strategies that create and promote a strong understanding and cohesive presentation of Cambridge Arts and its programs in the context of the city, state and region. This individual is responsible for the overall leadership and strategic planning related to the marketing needs of the agency and coordinating outreach and public relations efforts among the staff, Advisory Board and Public Art Commission. S/he is responsible for building and maintaining a comprehensive marketing infrastructure for the department and ensuring that all public relations are responsive to the agency mission. Responsibilities include, but are not limited to the following:
- Work with the Executive Director and staff to develop effective marketing strategies for the agency that promote a strong internal understanding of audiences and program participants and that develop increased knowledge and participation by the public in core agency programs.
- Manage social media platforms and provide guidance on future directions for social outreach.
- Provide oversight and guidance for the agency in design, production and distribution of print and online materials including agency brochure, program-related collateral, invitations, gallery cards, posters, flyers and paid advertisements. Coordinate the distribution of all marketing materials through city mail center, digital outreach and through placement of collaterals in local business districts and via partners such as Cambridge Public Schools, Cambridge Public Library and the City's Public Information venues.
- Coordinate with staff to schedule, write and distribute press releases for programs and events
- Manage on-line calendar listings and program promotions to print, radio, TV and other media outlets. Negotiate fees and production schedules with printers and other vendors related to marketing goals and in response to input from Executive Director and staff related to program budgets.
- Organize, archive and maintain inventory of all marketing materials. Oversee agency information areas and present and stock materials to reflect current activities.
- Manage all aspects of agency website including anticipated migration to new City web platform occurring in 2017-18. Work with staff from program areas to edit text and images for stylistic consistency. Work with City's ITD support staff and designers to ensure technical maintenance of the site.
- Manage the Cambridge Arts Marketing Network (CAMN) as a regional network and support mechanism for the local arts and culture sector. Network comprised of marketing directors and professionals from local arts organizations who meet quarterly to address opportunities, challenges, best practices and the potential for shared resources as it pertains to the field and practice of marketing.
- Coordinate, produce and distribute monthly digital newsletters and communications reflective of the work of Cambridge Arts and the local arts and cultural community in the city.
- Work with Executive Director to manage an Annual Appeal and other agency mailings and digital communications that cultivate engagement and support from programs participants and the public.
- Manage existing database of media contacts and ensure data accuracy.
- Report biannually to the CAC Advisory Board on the status and direction of departmental efforts with marketing and public relations.
- As necessary, provide customer service to the public by answering incoming phone calls, issuing Street Performer Permits and coordinating information with other city departments.
- Identify and oversee volunteers, interns and part-time staff as needed to carry out the marketing responsibilities indicated.
Related BA with minimum of 3-5-years' experience working with organizations in the arts and culture sector. Proven skills in writing for web and print, marketing, social media platforms and website maintenance. Candidates should have demonstrated success with project management as well as developing written and digital communications that speak to a broad range of audiences. Applicants should demonstrate excellent verbal, written and communication skills and the ability to accomplish multiple tasks, work in a team setting, work under pressure and meet deadlines. Familiarity working with website platforms, Email marketing platforms, Adobe Creative Suite: InDesign, Photoshop, Illustrator is desired.
Physical Demands: Ability to access, input, and retrieve information from a computer. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.
Work Environment: Standard office environment. Fluorescent lighting, carpeting and air conditioning. Moderate noise level.
Internal applicants submit a job bidding form and 2 copies of both your resume and letter of interest; external applicants submit both your resume and letter of interest by 8pm on the closing date via email to: firstname.lastname@example.org or to Personnel Dept, Room 309, City Hall, 795 Massachusetts Avenue, Cambridge MA 02139. Fax 617-349-4312.