Demystifying Social Media Metrics

Description

Presented by the Center for Women and Enterprise, Free to eligible Cambridge residents and business owners, $20 for others.

What social media metrics are important, and how do you use them to grow your business?  Knowing what data matters, and what doesn’t is critical to creating your own social media metrics tracking system.  In this workshop, we’ll first review the basics of Google Analytics,  Facebook Insights and YouTube Insights.  Next, we’ll take a dive into social media metrics and look at the date you need to track in order to know what your online community wants, develop engaging content and meet your goals.  You will also walk away with a DIY social media dashboard you can use in your business.

Registration is recommended.