Demystifying Social Media Metrics
6:00 PM - 8:00 PM Thursday, April 16, 2015
Location:
City Hall Annex
344 Broadway
2nd Floor Conference Room
Cambridge
Neighborhood:
City Wide
Contact:
Rona Abrahams, rabrahams@cambridgema.gov, 617-349-4637
Presented by the Center for Women and Enterprise. FREE to Cambridge residents and business owners, $25 for all non-Cambridge participants.
Which social media metrics are important, and how do you use them to grow your business? Knowing what data matters, and what doesn't, is critical to creating your own social media metrics tracking system. In this workshop, we'll first review the basics of Google Analytics, Facebook Insights, and YouTube Insights. Next, we'll take a dive into social media metrics and look at the data you need to track in order to know what your online community wants, develop engaging content and meet your goals.
For more information please contact Rona M. Abrahams at 617-349-4637 or rabrahams@cambridgema.gov or Pardis Saffari at 617-349-4654 or psaffari@cambridgema.gov.
The City of Cambridge does not discriminate on the basis of disability. The city will provide auxiliary aides and services, written materials in alternative format and responsible modifications in policies and procedures to qualified individuals with disabilities upon request.
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