Inbound Marketing - Engaging Your Brand
8:30 AM - 10:30 AM Tuesday, October 13, 2015
Location:
City Hall Annex
344 Broadway
2nd Floor Conference Room
Cambridge
Neighborhood:
City Wide
Contact:
Rona Abrahams, rabrahams@cambridgema.gov, 617-349-4637
Presented by the Center for Women and Enterprise. Free for Cambridge residents and business owners, $20 for all non-Cambridge participants.
Today's consumers are in more control of what information they receive and how. Because of this new paradigm, marketing strategies have had to adapt. In this workshop, we explore the most effective techniques for today's market. Topics covered include: differences between inbound and outbound marketing (with examples), cost difference of each type of marketing, and which type of marketing is best for your business.
The City of Cambridge does not discriminate on the basis of disability. The city will provide auxiliary aides and services, written materials in alternative format and responsible modifications in policies and procedures to qualified individuals with disabilities upon request.
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