Steps to Starting a Business Workshop Series - Market Strategy and Customer Acquisition

6:30 PM - 8:00 PM Tuesday, January 27, 2026

Location:
Central Square Branch
45 Pearl St.
Cambridge

Cambridge Public Library - Central Square Branch, 45 Pearl Street Cambridge, MA

Neighborhood:
City Wide

Contact:
Tyrone Fells, tfells@cambridgema.gov, 617/349-7223

Steps to Starting a Business Workshop Series: Market Strategy and Customer Acquisition

Whether you're just starting out or already running a business, this workshop is for you! Over four weeks, we'll give you the practical skills to make your business run even better. We'll focus on what you need to learn to succeed. This isn't just theory – it's the stuff you need to know to build a strong business.  You'll get a solid understanding of the basics, including: 

  • Smart Inventory: How to keep track of what you have
  • Understanding Your Costs: What it really costs to sell your products. 
  • Money Matters: Simple ways to keep good financial records. 
  • Cash Flow 101: Making sure you have enough money coming in. 
  • Happy Customers: Simple steps to make your customers love you. 

Think of this as your essential business toolkit. If you're new to the business world, we'll give you the confidence and know-how to get started and grow. 

Market Strategy and Customer Acquisition

Explore market research and define your Unique Value Proposition. Build customer acquisition strategies using marketing tools and budgets. Learn ways to boost loyalty and referrals. Dive deeper into social media and set up your online store.

You can register for the Steps for Starting a Business Workshop Series: here.