Starting a Small Business workshop series (Central Square)
Ready to Level Up Your Business? Join Our 4-Week Workshop!
Whether you're just starting out or already running a business, this workshop is for you! Over four weeks, we'll give you the practical skills to make your business run even better. We'll focus on what you need to learn to succeed. This isn't just theory – it's the stuff you need to know to build a strong business. Think of this as your essential business toolkit. If you're new to the business world, we'll give you the confidence and know-how to get started and grow.
Workshop 2: Market Strategy and Customer Acquisition - Tuesday, January 27, 2026
Market Research and Go-to-Market Strategies: Identifying market size, trends, and defining a Unique Value Proposition mix, sales funnels, and building a marketing budget for building loyalty content basics, and setting up an online storefront
In-Depth Social Media Marketing and E-commerce: Choosing
Basic Strategies for Enhancing Customer Experiences: Techniques
Creating Effective Customer Acquisition Strategies: The marketing
Please register here.
If you have any questions or issues with registration, contact Tyrone Fells at 617-349-7223 or tfells@cambridgema.gov.
Shahir S. Rizk and Maggie M. Fink present: The Color of North (Main)
Harvard Book Store, the Harvard University Division of Science, the Harvard Library, and the Cambridge Public Library welcome Shahir S. Rizk—Associate Professor of Biochemistry at Indiana University South Bend and the Indiana University School of Medicine—and Maggie M. Fink—Adjunct Professor at Indiana University South Bend and a postdoctoral researcher at the University of Notre Dame—for a discussion of their new book The Color of North: The Molecular Language of Proteins and the Future of Life.
Registration is required.
Felice Frankel presents: Phenomenal Moments: Revealing the Hidden Science Around Us (Main)
Harvard Book Store, the Harvard University Division of Science, the Harvard Library, and the Cambridge Public Library welcome Felice Frankel—award-winning science photographer and research scientist at the Massachusetts Institute of Technology in the department of Chemical Engineering—for a discussion of her first book for young adults, Phenomenal Moments: Revealing the Hidden Science Around Us. She will be joined in conversation by Melissa Franklin—the Mallinckrodt Professor of Physics and Director of Graduate Studies at Harvard University.
Registration is required.
O'Connell Branch Book Group (O'Connell)
August selection: The Heaven & Earth Grocery Store by James McBride
Reading Interests: We read mostly contemporary Fiction, with forays into non-fiction, older works and classics. Past selections include: Sing, Unburied, Sing by Jesmyn Ward, Tomorrow and Tomorrow and Tomorrow by Gabrielle Zevin, Remarkably Bright Creatures by Shelby Van Pelt and The Midnight Library by Matt Haig.
How to get the print book: Copies of the book are set aside at the O'Connell Branch. Click here for O'Connell Branch Hours
How to get the e-book or digital audiobook: This month’s book is available as a digital audio and e-book through Hoopla.
This book group meets in person at the O'Connell Branch. No registration is needed. Drop-ins welcome.
For more information contact the branch at 617-349-4019.
Stephen Greenblatt presents: Dark Renaissance (Main)
Harvard Book Store and the Cambridge Public Library welcome Stephen Greenblatt—Cogan University Professor of the Humanities at Harvard University, a leading scholar of English Renaissance literature, and author of sixteen books, including the Pulitzer Prize and National Book Award–winner The Swerve—to celebrate the paperback release of Dark Renaissance: The Dangerous Times and Fatal Genius of Shakespeare's Greatest Rival, which released in hardcover in 2025 and received immense praise from The New York Times, The Washington Post, NPR, and The Wall Street Journal.
In addition to the paperback release of Dark Renaissance, Greenblatt's first work Sir Walter Ralegh: The Renaissance Man and His Roles, originally published in 1973 and based on Greenblatt's dissertation, will be rereleased in paperback on September 1, 2026 with a new foreword from Greenblatt.
Registration is required.
Francis Fukuyama presents: In the Realm of the Last Man Harvey C. Mansfield (Main)
Harvard Book Store and the Cambridge Public Library welcome Francis Fukuyama—Olivier Nomellini Senior Fellow at Stanford University’s Freeman Spogli Institute for International Studies and the author of The End of History and the Last Man—for a discussion of his new memoir, In the Realm of the Last Man.
More than a conventional memoir, In the Realm of the Last Man is personal history as political history—the story of a life that illuminates the troubled fate of democracy and liberalism over the last fifty years. Registration is required.
Daniel Pollack-Pelzner presents Lin-Manuel Miranda: The Education of an Artist (Main)
Harvard Book Store and the Cambridge Public Library welcome Daniel Pollack-Pelzner—cultural historian, theater critic, and professor of English and theater at Portland State University—for a discussion of his highly anticipated biography of Broadway superstar Lin-Manuel Miranda, titled Lin-Manuel Miranda: The Education of an Artist. He will be joined in conversation by Dani Snyder-Young—esteemed Northeastern University theater professor, who appears in Lin-Manuel Miranda as his director for the Wesleyan production of Jesus Christ Superstar that launched him into collegiate superstardom.
Registration is required.
Stephen Greenblatt presents: Dark Renaissance (Main)
Harvard Book Store and the Cambridge Public Library welcome Dr. Stephen Greenblatt—Cogan University Professor of the Humanities at Harvard University, general editor of The Norton Anthology of English Literature, and the author of fourteen books including The Swerve, winner of the Pulitzer Prize and the National Book Award—for a discussion of his new book Dark Renaissance: The Dangerous Times and Fatal Genius of Shakespeare's Greatest Rival. He will be joined in conversation by Neel Mukherjee—author of four novels, including The Lives of Others, which was shortlisted for the Booker Prize. Registration is required.