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Ready to Level Up Your Business? Join Our 4-Week Workshop! Whether you're just starting out or already running a business, this workshop is for you! Over four weeks, we'll give you the practical skills to make your business run even better. We'll focus on what you need to learn to succeed. This isn't just theory – it's the stuff you need to know to build a strong business. Think of this as your essential business toolkit. If you're new to the business world, we'll give you the confidence and know-how to get started and grow. Workshop 2: Market Strategy and Customer Acquisition - Tuesday, January 27, 2026 Market Research and Go-to-Market Strategies: Identifying market size, trends, and defining a Unique Value Proposition mix, sales funnels, and building a marketing budget for building loyalty content basics, and setting up an online storefront In-Depth Social Media Marketing and E-commerce: Choosing Basic Strategies for Enhancing Customer Experiences: Techniques Creating Effective Customer Acquisition Strategies: The marketing Please register here. If you have any questions or issues with registration, contact Tyrone Fells at 617-349-7223 or tfells@cambridgema.gov.

Harvard Book Store, the Harvard University Division of Science, the Harvard Library, and the Cambridge Public Library welcome Felice Frankel—award-winning science photographer and research scientist at the Massachusetts Institute of Technology in the department of Chemical Engineering—for a discussion of her first book for young adults, Phenomenal Moments: Revealing the Hidden Science Around Us. She will be joined in conversation by Melissa Franklin—the Mallinckrodt Professor of Physics and Director of Graduate Studies at Harvard University. Registration is required.

State announces 25% capacity limits for most sectors extended for two weeks, early closing order & Stay At Home Advisory rescinded

Harvard Book Store and the Cambridge Public Library welcome Daniel Pollack-Pelzner—cultural historian, theater critic, and professor of English and theater at Portland State University—for a discussion of his highly anticipated biography of Broadway superstar Lin-Manuel Miranda, titled Lin-Manuel Miranda: The Education of an Artist. He will be joined in conversation by Dani Snyder-Young—esteemed Northeastern University theater professor, who appears in Lin-Manuel Miranda as his director for the Wesleyan production of Jesus Christ Superstar that launched him into collegiate superstardom. Registration is required.

The Cambridge Life Magazine is published twice annually and features City programs, services and initiatives that benefit Cambridge residents.

Harvard Book Store and the Cambridge Public Library welcome Dr. Stephen Greenblatt—Cogan University Professor of the Humanities at Harvard University, general editor of The Norton Anthology of English Literature, and the author of fourteen books including The Swerve, winner of the Pulitzer Prize and the National Book Award—for a discussion of his new book Dark Renaissance: The Dangerous Times and Fatal Genius of Shakespeare's Greatest Rival. He will be joined in conversation by Neel Mukherjee—author of four novels, including The Lives of Others, which was shortlisted for the Booker Prize. Registration is required.

Harvard Book Store and the Cambridge Public Library welcomes Nicholas Epley—John Templeton Keller Professor of Behavioral Science and faculty director of the Roman Family Center for Decision Research at the University of Chicago Booth School of Business—for a discussion of his new book, A Little More Social: How Small Choices Create Unexpected Happiness, Health, and Connection. He will be joined in conversation by Daniel Gilbert—Edgar Pierce Professor of Psychology at Harvard University, New York Times bestselling author of Stumbling on Happiness, and host and co-writer of the award-winning NOVA television series This Emotional Life. Registration is required.

Harvard Book Store and the Cambridge Public Library welcome Robert J. Sampson—Woodford L. and Ann A. Flowers University Professor at Harvard University, Affiliated Research Professor at the American Bar Foundation, and a member of the National Academy of Sciences—for a discussion of his new book Marked by Time: How Social Change Has Transformed Crime and the Life Trajectories of Young Americans. He will be joined in conversation by Robert D. Putnam—Malkin Research Professor of Public Policy, Emeritus at Harvard University and recipient of the National Humanities Medal by President Barack Obama. Registration is required.

Harvard Book Store and the Cambridge Public Library welcome Brandon M. Terry—John L. Loeb Associate Professor of the Social Sciences at Harvard University and Codirector of the Institute on Policing, Incarceration, and Public Safety at the Hutchins Center for African and African American Research—for a discussion of his new book Shattered Dreams, Infinite Hope: A Tragic Vision of the Civil Rights Movement. He will be joined in conversation by Danielle Allen—James Bryant Conant University Professor at Harvard University, Director of the Allen Lab for Democracy Renovation at the Harvard Kennedy School and Director of the Democratic Knowledge Project-Learn at the Harvard Graduate School of Education—and Michael Sandel—Anne T. and Robert M. Bass Professor of Government at Harvard University and the bestselling author of The Tyranny of Merit and Democracy’s Discontent. Registration is required.

The health and safety of the Cambridge community is our top priority during this unprecedented time. While many of the city’s food pantries have temporarily closed, we are working to ensure that Cambridge residents have access to food during the COVID-19 outbreak.