Knowing Your Brand Capabilities/Free for All

5:30 PM - 7:30 PM Thursday, October 12, 2023

Online via Zoom

Allyson Allen,, 617/349-9122

Do you have a "Capabilities Statement" for your business?

In this workshop, discover and develop your business’ unique value proposition - a concise, straight-to-the-point statement about the benefits you offer to customers. Through expert guidance, learn how to clearly articulate your business's essence, target audience, and competitive edge.Each participant will craft their own compelling Capabilities Statement. This document is a great marketing tool to leave with buyers at the Cambridge Supplier Diversity Fair. It showcases your business and forms the foundation for future pitches in various settings. Hosted by Victoria Downes of the Brand to Profit Consulting Group.

Registration is required. Click here to register