What's on the Menu? Maximizing Revenue Through Menu Choice and Design
10:00 AM - 11:15 AM Tuesday, March 28, 2023
Location:
Online
Cambridge
Neighborhood:
City Wide
Contact:
Christina DiLisio, cdilisio@cambridgema.gov, 617/349-4601
Presented by Irene Shiang Li of Prepshift and MeiMei Dumplings.
The differentiator of any restaurant is a carefully crafted menu. In many independent restaurants, menus are too big and not well-defined, leading to guest confusion and wasted resources. Your menu is the primary driver of revenue and is your greatest marketing tool – it says so much about the identity of your business! In this session, we’ll go in-depth on the three keys to evaluating an existing menu or creating a new dish: concept, market fit, and high contributions to the bottom line. We'll show you how to identify your top sellers, calculate plate costs from start to finish and decide if a dish is actually profitable. Then, we’ll share industry tips to design your menu to make those top sellers stand out. You'll also walk away with the skills to analyze your own menu to make data-driven decisions that turn each dish into a revenue center for your business. Trainer: Irene Shiang Li of Prepshift and MeiMei Dumplings.
Register here.