Business Development Workshops

BWorkshop

Live Interactive Online Workshops!

The Economic Development Division works with the Cambridge Community Television (CCTV), Center for Women & Enterprise, Commonwealth of Massachusetts, SCORE Boston, and local organizations to provide business development programs and services to Cambridge residents, entrepreneurs, and businesses. 

Some workshops this spring are offering a bonus to eligible workshop participants of an additional 2 FREE HOURS of one-to-one advising with the instructor after the workshop to help you finish your project. Limited spaces. Eligible participants can only access one bonus coaching session per year.  First come, first served.  See below.

Click here for a list of previously recorded workshops that are now available for viewing.  

 

Please note - Registrations close 2 HOURS BEFORE the workshop begins.  Classes may be cancelled or postponed due to lack of registration. Please call the Division at 617/349-4637 day-of to check the status of a workshop. 

  

 

January 2021

SBA Relief Programs Info Session

  • Date:  Thursday, January 14, 2021
  • Time: 10:00 a.m. - 11:00 a.m.
  • Location: On-line
  • Presenter: Small Business Administration (SBA).  Free to all.
  • Description:  Interested in learning more about the new relief bill passed by Congress? Attend this session to learn more about the second round of forgivable loans through the Paycheck Protection Program (PPP) for small businesses and nonprofits experiencing significant revenue losses and emergency enhancements to other SBA lending programs. For more information about the SBA, sign-up for the latest updates at www.sba.gov/MA or follow @SBA_MA.
  • Registration is required.  To register, please contact Pardis Saffari at psaffari@cambridgema.gov or 617-349-4654.

 

February 

Harnessing Twitter for Small Businesses

  • Date:  Wednesday, February 3, 2021
  • Time:6:00 p.m. – 8:00 p.m.
  • Location: On-line
  • Presenter: Patricia Egessa. Free to Cambridge residents and business owners. $10 for non-Cambridge participants.
  • Description: Looking to reach new customers? Twitter can be a great way for small businesses to build community and increase brand awareness. In this workshop you’ll learn best practices in using Twitter to maximize the impact of your business and different strategies to connect with new audiences. Prerequisite: Open a Twitter account before the class or have an existing Twitter account.
  • Registration is required.  Register online here.  For more information, please contact Rona Abrahams at rabrahams@cambridgema.gov

 

Gearing up legally for E-commerce in a COVID-19 world

  • Date:  Wednesday, February 17, 2021
  • Time:  10:00 a.m. – 12:00 p.m.
  • Location: On-line
  • Presenter: New Leaf Legal. Free to Cambridge residents and business owners. $10 for non-Cambridge participants.
  • Description: With COVID-19 changing the brick and mortar landscape, small businesses are transitioning to more internet based business models. This can be a great way to expand your business and customer base at very little operational costs, but just like a brick and mortar space, it comes with its own set of rules and regulations. In this webinar, we will discuss the legal basics of running your business online, including Terms of Service, Privacy Policies, data privacy laws, copyright concerns and customer/web user communications.
  • BONUS: Eligible participants will be offered an additional 2 FREE HOURS of one-to-one advising with the instructor after the workshop. Limited spaces. First come, first served.
  • Registration is required.  Register online here.  If you are interested in the Bonus, you will be contacted to confirm if you are eligible. For more information, please contact Rona Abrahams at rabrahams@cambridgema.gov

 

Steps to Starting Your Own Business!

  • Date:  Monday, February 22, 2021
  • Time:  5:30 p.m. – 7:30 p.m.
  • Location: On-line
  • Presenter: Pardis Saffari. Free to all.
  • Description: This workshop will outline the various steps necessary to start your own business in Cambridge. As part of this workshop, you will: explore the process and learn about the risks and rewards of starting your own business; find out first steps to start a business; and get an overview of resources available to help you move forward with your business idea. **This workshop is a prerequisite for the Cambridge 10-Week business Planning Program.
  • Registration is required.  Register online here.  For more information, please contact Rona Abrahams at rabrahams@cambridgema.gov

 

March

Social Media Strategy for Small Businesses

  • Date: Thursday, March 11, 2021
  • Time: 10:00 a.m. – 12:00 a.m.
  • Location: On-line
  • Presenter: Maritza Grooms. Free to Cambridge residents and business owners. $10 for non-Cambridge participants.
  • Description:  Figuring out how to make your business stand out on social media can be overwhelming. In this workshop you'll be creating and executing an effective social media strategy that works for you. We'll review best practices in social media, determine the goals for your business and brainstorm creative content ideas that will maximize your message. You'll leave with a draft of a social media plan that you can start using immediately!
  • Registration is required.  Register online here.  For more information, please contact Rona Abrahams at rabrahams@cambridgema.gov

 

Intro to Shopify – Creating Ecommerce for Your Business

  • Date:  Thursday, March 17, 2021
  • Time: 10:00 a.m. – 12:00 a.m.
  • Location: On-line
  • Presenter: Andy Pyman. Free to Cambridge residents and business owners. $10 for non-Cambridge participants.
  • Description:  Shopify is an ecommerce platform that has everything you need to sell online, on social media, or in person. You’ll learn how to set up an online store, create and edit product information, and integrate with a credit card processor.
  • Registration is required.  Register online here.  If you are interested in the Bonus, you will be contacted to confirm if you are eligible. For more information, please contact Rona Abrahams at rabrahams@cambridgema.gov