Business Development Workshops

BWorkshop

The Economic Development Division works with the Center for Women & Enterprise, Cambridge Community Television (CCTV), Commonwealth of Massachusetts, SCORE Boston, and local organizations to provide business development programs and services to Cambridge residents, entrepreneurs, and businesses. 

Click here for a list of previously recorded workshops that are now available for viewing.  

Please note - classes may be cancelled or postponed due to weather or lack of registration. Please call the Division at 617/349-4637 day-of to check the status of a workshop. 

September 2019

Steps to Starting Your Own Business!

  • Date: Thursday, September 5, 2019
  • Time: 5:30 p.m. - 7:30 p.m.
  • Location: Cambridge City Hall Annex, 2nd Floor, 344 Broadway, Cambridge, MA 02139
  • Description: This workshop will outline the various steps necessary to start your own business in Cambridge. As part of this workshop, you will: explore the process and learn about the risks and rewards of starting your own business; find out first steps to start a business; and get an overview of resources available to help you move forward with your business idea. 
  • Free to all. 
  • Registration: Email Rona Abrahams rabrahams@cambridgema.gov, or via phone at 617/349-4637


POSTPONED - WordPress for Beginners - POSTPONED

  • Date: Wednesday, September 18, 2019
  • Time: 6:00 p.m. - 8:00 p.m.
  • Location: CCTV, 438 Massachusetts Ave, Cambridge, MA 02139
  • Description: WordPress is one of the world’s most popular web design tools; it’s free, easy to use, and it creates professional looking websites. In this introductory class, you will learn how to start a WordPress account, create pages and posts, insert multimedia, and control your website’s look and feel. Whether you’d like to create your own website from scratch, or gain the technical knowledge to maintain a website for a future employer, this is the class for you.  *Pre-requisite - basic computer literacy.
  • Free to Cambridge residents and business owners, $10 for non-Cambridge participants.
  • Registration: Email Rona Abrahams rabrahams@cambridgema.gov, or via phone at 617/349-4637

 

October 2019

Preparing Your Business for the Holiday Season: 2019 Holiday Livestream

  • Date: Wednesday, October 16, 2019
  • Time: 12:00 p.m. – 1:30 p.m.
  • Location: Cambridge Public Library, 449 Broadway, Level L2
  • Description: Join the City of Cambridge Economic Development Division staff for the Google and Constant Contact annual holiday livestream. Connect with your small business community for this livestream to learn more about: Google My Business listings, online advertising, and email marketing. 
  • Free to all.
  • RSVP here: http://bit.ly/gwgcamb2019

WordPress for Beginners (Rescheduled)

  • Date: Wednesday, October 16, 2019
  • Time: 6:00 p.m. - 8:00 p.m.
  • Location: CCTV, 438 Massachusetts Ave, Cambridge, MA 02139
  • Description: WordPress is one of the world’s most popular web design tools; it’s free, easy to use, and it creates professional looking websites. In this introductory class, you will learn how to start a WordPress account, create pages and posts, insert multimedia, and control your website’s look and feel. Whether you’d like to create your own website from scratch, or gain the technical knowledge to maintain a website for a future employer, this is the class for you.  *Pre-requisite - basic computer literacy.
  • Free to Cambridge residents and business owners, $10 for non-Cambridge participants.
  • Registration: Email Rona Abrahams rabrahams@cambridgema.gov, or via phone at 617/349-4637

 

Intermediate WordPress

  • Date: Tuesday, October 22, 2019
  • Time: 6:00 p.m. - 8:00 p.m.
  • Location: CCTV, 438 Massachusetts Ave, Cambridge, MA 02139
  • Description: WordPress is one of the world’s most popular web design tools; it’s free, easy to use, and it creates professional looking websites. In this advanced class we will cover customization of WordPress websites with a focus on assisting participants with individual WordPress challenges. *Prerequisite: WordPress for Beginners or equivalent
  • Free to Cambridge residents and business owners, $10 for non-Cambridge participants.
  • Registration: Email Rona Abrahams rabrahams@cambridgema.gov, or via phone at 617/349-4637

 

Search Engine Optimization & Google Analytics

  • Date: Wednesday, October 30, 2019
  • Time: 6:00 p.m. - 8:00 p.m.
  • Location: CCTV, 438 Massachusetts Ave, Cambridge, MA 02139
  • Description: This course will help participants learn about the benefits of SEO and Google Analytics. Participants will learn what keywords they should use on their website, how to get their rank higher on popular search engines, and understand key indicators to track traffic to their business website.  **Prerequisite: You must either work on your own website, or actively serve as an administrator for an existing business, organization, or charity website.
  • Free to Cambridge residents and business owners, $10 for non-Cambridge participants.
  • Registration: Email Rona Abrahams rabrahams@cambridgema.gov, or via phone at 617/349-4637


November 2019

Holiday Marketing Tips and Tricks

  • Date: Wednesday, November 6, 2019    
  • Time: 10:00 am - 11:30 am
  • Location: Cambridge Public Library, 449 Broadway, Level L2
  • Description: Before the holiday season is upon us, join city staff and fellow business owners to learn best practices for holiday season promotions. Using real world examples, at this workshop we will discuss email marketing best practices, social media tips, and more.
  • Free to all.  
  • Registration: contact Pardis Saffari at 617-349-4654 or psaffari@cambridgema.gov


Negotiating Difficult Contracts for Small Business

  • Date: Thursday, November 7, 2019

  • Time: 10:00 am - 12:00 pm

  • Location: Cambridge City Hall Annex, 2nd floor, 344 Broadway, Cambridge, MA 02139

  • Description: This workshop is for small businesses who have a potentially difficult contract negotiation in the near future and would like some detailed advice.  In this workshop, participants will get exposure to a variety of contract types, contract issues, and ways to navigate them.   Each member of the group should bring a contract they are currently using or negotiating.  An attorney will facilitate the workshop and give advice about clauses to watch for, potential negotiating tips, and suggested language changes for their agreements.  **This workshop is strictly limited to 6 participants and each participant will have to sign a non-disclosure agreement (NDA) so that everyone in the group can speak freely.  When you register, you will need to provide your contract, so the attorney can review it in advance of the workshop.

  • Free to Cambridge business owners and residents. 

  • Registration: Email Rona Abrahams rabrahams@cambridgema.gov or via phone at 617/349-4637


Creating a Powerful Business Pitch

  • Date: Wednesday, November 13, 2019
  • Time: 6:00 p.m. - 8:00 p.m.
  • Location: CCTV, 438 Massachusetts Ave, Cambridge, MA 02139
  • Description: If you have a great business idea, in this workshop you can learn how to tell your story and how to deliver sharp, focused and effective pitches.  Participants will learn convey the essence of their business convincingly and command the attention of investors, customers and stakeholders.  Participant’s pitches will be filmed so participants can review their pitches in class, receive feedback and takeaway for continued practice.  *Pre-requisite – Entrepreneur with a business concept
  • Free to Cambridge residents and business owners, $10 for non-Cambridge participants.
  • Registration: Email Rona Abrahams rabrahams@cambridgema.gov, or via phone at 617/349-4637


December 2019

Legal Considerations for Small Businesses

  • Date: Thursday, December 5, 2019
  • Time: 6:00 pm - 7:30 pm
  • Location: Cambridge City Hall Annex, 2nd floor, 344 Broadway, Cambridge, MA 02139
  • Description: This workshop provides an overview on legal issues that business owners and entrepreneurs should consider when starting and growing a business. Topics may include: different types of legal entities, contract considerations, intellectual property concerns, and more. Bring your questions!
  • Free to Cambridge business owners and residents.
  • Registration: Email Rona Abrahams rabrahams@cambridgema.gov, or via phone at 617/349-4637


Social Media Strategy

  • Date: Wednesday, December 11, 2019

  • Time: 6:00 p.m. - 8:00 p.m.

  • Location: CCTV, 438 Massachusetts Ave, Cambridge, MA 02139

  • Description: Figuring out how to make your business stand out on social media can be overwhelming. In this workshop you'll be creating and executing an effective social media strategy that works for you. We'll review best practices in social media, determine the goals for your business and brainstorm creative content ideas that will maximize your message. You'll leave with a draft of a social media plan that you can start using immediately!

  • Free to Cambridge residents and business owners, $10 for non-Cambridge participants.

  • Registration: Email Rona Abrahams rabrahams@cambridgema.gov, or via phone at 617/349-4637


Negotiation Skills for Small Business Owners 

  • Date: Thursday, December 12, 2019
  • Time: 10:00 am - 1:00 pm
  • Location: Cambridge City Hall Annex, 2nd Floor, 344 Broadway, Cambridge, MA 02139
  • Description: In this workshop you'll learn the seven keys to negotiating anything. Whether you're starting a business, running a small business or simply want to be more successful, take time to learn this skill that will pay dividends for the rest of your life. Negotiation is a "must have" business skill, but many find it stressful and confrontational. Some people fight so hard for what they want they ruin important business relationships in the process. Others simply give in to demands. None of this is necessary. In fact, you'll discover that the negotiation process is really an opportunity to achieve greater success and build better relationships.
  • Free to all. Sponsored by SCORE Boston.
  • Registration: To register, contact SCORE at workshops@scoreboston.org


For additional information on Food Business Incubator Program workshops offered through CDD’s Economic Development Division visit www.cambridgema.gov/FoodBusinessIncubator 


For More Information

For more information, including cancellations due to weather, please contact Rona Abrahams rabrahams@cambridgema.gov, or via phone at 617/349-4637.