Business Development Workshops

BWorkshop

Live Interactive Online Workshops!

The Economic Development Division works with the Cambridge Community Television (CCTV), Center for Women & Enterprise, Commonwealth of Massachusetts, SCORE Boston, and local organizations to provide business development programs and services to Cambridge residents, entrepreneurs, and businesses. 

Some workshops this spring are offering a bonus to eligible workshop participants of an additional 2 FREE HOURS of one-to-one advising with the instructor after the workshop to help you finish your project. Limited spaces. Eligible participants can only access one bonus coaching session per year.  First come, first served.  See below.

Click here for a list of previously recorded workshops that are now available for viewing.  Click here for information about other organizations Small Business COVID-19 Webinars.

Please note - Registrations close 2 HOURS BEFORE the workshop begins.  Classes may be cancelled or postponed due to lack of registration. Please call the Division at 617/349-4637 day-of to check the status of a workshop. 

 

October

Awesome Social Media Strategy

  • Date:  Thursday, October 7, 2021
  • Time:  10:00 a.m. – 12:00 p.m.
  • Location:  On-line
  • Presenter:  Vinny Prezioso.  Free to Cambridge residents and business owners. $10 for non-Cambridge participants
  • Description: Figuring out how to make your business stand out on social media can be overwhelming. In this workshop you'll be creating and executing an effective social media strategy that works for you. We'll review best practices in social media, determine the goals for your business and brainstorm creative content ideas that will maximize your message. You'll leave with a draft of a social media plan that you can start using immediately!
  • Registration is required.  Register online here.  For more information, please contact Rona Abrahams at rabrahams@cambridgema.gov

 

Designing Gorgeous Content: A Guide for Women-Owned Businesses

  • Date:  Wednesday, October 13, 2021
  • Time:  10:00 a.m. – 11:15 a.m.
  • Location:  On-line
  • Presenter:  Niki Blaker, Five Sigma Studio.  Free to Cambridge residents and business owners. $10 for non-Cambridge participants.
  • Description:  Designing marketing and social content for your business is so much more than combining text and images, but for most of us, visual design isn’t our first language. In this workshop, you’ll learn how to support your message and copy with great visual design when you don’t have the time or ability to work in tandem with a designer. We’ll cover core design principles and best practices, such as how to create visual hierarchy to more effectively convey your message, use colors effectively, pair typefaces, and select the best images for your content. Additionally we’ll share some free online tools that can help you along the way. Get ready to create appealing and fresh designs that will help elevate your business.
  • Registration is required.  Register online here. For more information, please contact Rona Abrahams at rabrahams@cambridgema.gov

 

Build Your Customer Audience: Instagram Stories with Zing

  • Date:  Thursday, October 21, 2021
  • Time:  10:00 a.m. – 12:00 p.m.
  • Location:  On-line
  • Presenter: Vinny Prezioso.  Free to Cambridge residents and business owners. $10 for non-Cambridge participants.
  • Description: Looking to have a broader impact and reach new customers in a digital world? As technology rapidly changes, so does the way businesses promote and market themselves. In this workshop, you will learn how to create exciting content using Instagram Stories, along with tips and tricks to help you stand out and grab your followers' attention.
  • Registration is required.  Register online here.  For more information, please contact Rona Abrahams at rabrahams@cambridgema.gov

 

November

Harnessing Twitter for Small Businesses

  • Date:  Wednesday, November 3, 2021
  • Time:  6:00 p.m. – 8:00 p.m.
  • Location:  On-line
  • Presenter:  Patricia Egessa.  Free to Cambridge residents and business owners. $10 for non-Cambridge participants.
  • Description:  Looking to reach new customers? Twitter can be a great way for small businesses to build community and increase brand awareness. In this workshop you’ll learn best practices in using Twitter to maximize the impact of your business and different strategies to connect with new audiences.
  • Registration is required.  Register online here.  For more information, please contact Rona Abrahams at rabrahams@cambridgema.gov

 

Intro to Shopify

  • Date:  Tuesday, November 16, 2021
  • Time:  10:00 a.m. – 12:00 p.m.
  • Location:  On-line
  • Presenter:  Vinny Prezioso.  Free to Cambridge residents and business owners.  $10 for non-Cambridge participants.
  • Description:  Shopify is an ecommerce platform that has everything you need to sell online, on social media, or in person. You’ll learn how to set up an online store, create and edit product information, and integrate with a credit card processor. Prerequisite: If you don't already have a Shopify account, please go to shopify.com and open one prior to the start of class. Please note that Shopify offers a 14 day free trial.
  • Registration is required.  Register online here.  For more information, please contact Rona Abrahams at rabrahams@cambridgema.gov

 

December

Gearing up Legally for Ecommerce

  • Date:  Thursday, December 2, 2021
  • Time:  10:00 a.m. – 12:00 p.m.
  • Location:  On-line
  • Presenter:  New Leaf Legal.  Free to Cambridge residents and business owners.  $10 for non-Cambridge participants.
  • Description:  With COVID-19 changing the brick and mortar landscape, small businesses are transitioning to more internet based business models. This can be a great way to expand your business and customer base at very little operational costs, but just like a brick and mortar space, it comes with its own set of rules and regulations. In this webinar, we will discuss the legal basics of running your business online, including Terms of Service, Privacy Policies, data privacy laws, copyright concerns and customer/web user communications.
  • Registration is required.  Register online here.  For more information, please contact Rona Abrahams at rabrahams@cambridgema.gov

 

Elegant Website Design:  Getting Started with SquareSpace

  • Date:  Tuesday, December 7, 2021
  • Time:  10:00 a.m. – 12:00 p.m.
  • Location: On-line
  • Presenter: Vinny Prezioso.  Free to Cambridge residents and business owners. $10 for non-Cambridge participants.
  • Description: This workshop will walk you through building your own website with SquareSpace. You’ll learn step-by-step how to pick out a template, build out your pages, and add text, photos and videos to your site. This class is a great introduction to getting your website started with SquareSpace!
  • Registration is required.  Register online here.  For more information, please contact Rona Abrahams at rabrahams@cambridgema.gov