Business Development Workshops

BWorkshop

The Economic Development Division works with the Center for Women & EnterpriseCambridge Community Television (CCTV), Commonwealth of Massachusetts, SCORE Boston, and local organizations to provide business development programs and services to Cambridge residents, entrepreneurs, and businesses. 

Click here for a list of previously recorded workshops that are now available for viewing.  

Please note - classes may be cancelled or postponed due to weather or lack of registration. Please call the Division at 617/349-4637 day-of to check the status of a workshop. 

January 2020

Instagram Stories

  • Date:  Wednesday, January 22, 2020
  • Time:  6:00 p.m. – 8:00 p.m.
  • Location: CCTV, 438 Massachusetts Ave, Cambridge, MA 02139
  • Presenter: Renata Goncalves. Free to Cambridge residents and business owners. $10 for non-Cambridge participants.
  • Description: Get your Instagram account to work for your business!  As technology rapidly changes, so does the way businesses promote and market themselves. In this workshop, you will learn about how to stand out and create content in order to grab your followers' attention.
  • To register, contact Rona Abrahams at rabrahams@cambridgema.gov  or at 617-349-4637.

Cybersecurity for Small Businesses

  • Date:  Thursday, January 23, 2020
  • Time:  6:00 p.m. – 8:00 p.m.
  • Location: Cambridge City Hall Annex, 2nd floor, 344 Broadway, Cambridge, MA 02139
  • Sponsored by SCORE Boston. Free to all.
  • Description: The Better Business Bureau Cybersecurity program covers the most common ways scam artists, hackers, and identity thieves target businesses. We discuss the major "red flags" to be aware of and the ways in which business owners can best protect their personal data, and that of their employees and clients. 
  • To register, contact SCORE at workshops@scoreboston.org


February 2020

Making Awesome Social Media Videos

  • Date:  Wednesday, February 12, 2020
  • Time:  10:00 a.m. – 12:00 p.m.
  • Location: CCTV, 438 Massachusetts Ave, Cambridge, MA 02139
  • Presenter: Metter Media. Free to Cambridge residents and business owners. $10 for non-Cambridge participants.
  • Description: Are you looking to maximize the marketing impact for your business? Video is a key way to engage current and prospective customers. In the workshop you’ll be learning easy and time efficient ways to create branded video content that will build your audience and drive your business forward.
  • To register, contact Rona Abrahams at rabrahams@cambridgema.gov  or at 617-349-4637.

Negotiating Difficult Contracts for Small Business

  • Date:  Thursday, February 13, 2020 
  • Time:  10:00 a.m. – 12:00 p.m.
  • Location: Cambridge City Hall Annex, 2nd floor, 344 Broadway, Cambridge, MA 02139
  • Presented by New Leaf Legal.  Free to all.
  • Description: This workshop is for small businesses who have a potentially difficult contract negotiation in the near future and would like some detailed advice.  In this workshop, participants will get exposure to a variety of contract types, contract issues, and ways to navigate them.  An attorney will facilitate the workshop and give advice about clauses to watch for, potential negotiating tips, and suggested language changes for their agreements.  **Each participant will have to sign a non-disclosure agreement (NDA) so that everyone in the group can speak freely.
  • To register, contact Rona Abrahams at rabrahams@cambridgema.gov  or at 617-349-4637.

Steps to Starting Your Own Business!

  • Date:  Monday, February 24, 2020
  • Time:  5:30 p.m. – 7:30 p.m.
  • Location: Cambridge City Hall Annex, 2nd floor, 344 Broadway, Cambridge, MA 02139
  • Presenter: Pardis Saffari.  Free to all.
  • Description: This workshop will outline the various steps necessary to start your own business in Cambridge. As part of this workshop, you will: explore the process and learn about the risks and rewards of starting your own business; find out first steps to start a business; and get an overview of resources available to help you move forward with your business idea.   
  • To register, contact Rona Abrahams at rabrahams@cambridgema.gov  or at 617-349-4637.

March 2020

Preparing Your Business for Construction – One-on-One Coaching Sessions

  • Date:  Tuesday, March 10, 2020
  • Time:  2:00 p.m. - 4:00 p.m. 
  • Location: Central Square Public Library, 45 Pearl St., Cambridge
  • Description: Learn how to navigate business disruptions related to construction and get one-on-one assistance from experts who specialize in business law, commercial insurance, and financial planning. Bring your contracts, leases, and questions. Each business owner will be able to sign-up for a 15 to 20 minute session with each expert of their choice. This workshop is free to all Cambridge business owners. Business owners are required to register in advance to reserve their session(s). This event is first come, first served.
  • To register, contact Pardis Saffari at psaffari@cambridgema.gov or at 617-349-4654.

Introduction to Shopify

  • Date:  Wednesday, March 11, 2020
  • Time:  6:00 p.m. – 8:00 p.m.
  • Location: CCTV, 438 Massachusetts Ave, Cambridge, MA 02139
  • Presenter:  TBA. Free to Cambridge residents and business owners. $10 for non-Cambridge participants.
  • Description: Shopify is an ecommerce platform that has everything you need to sell online, on social media, or in person. You’ll learn how to set up an online store, create and edit product information, and integrate with a credit card processor.
  • To register, contact Rona Abrahams at rabrahams@cambridgema.gov  or at 617-349-4637.


April 2020

Facebook for Businesses

  • Date:  Wednesday, April 1, 2020
  • Time:  6:00 p.m. – 8:00 p.m.
  • Location: CCTV, 438 Massachusetts Ave, Cambridge, MA 02139
  • Presenter:  Patricia Egessa. Free to Cambridge residents and business owners. $10 for non-Cambridge participants.
  • Description: Many businesses across the globe use Facebook to connect with their clients. It is a key component of any company's marketing strategy. In this class, you will learn how to set up a Facebook business page, use it to tell your brand story, and optimize its different features to reach your target audience. You will also find out how to create a Facebook strategy for your business.
  • To register, contact Rona Abrahams at rabrahams@cambridgema.gov  or at 617-349-4637.


Pricing Products and Services: Knowing if your “Price is Right”

  • Date:  Thursday, April 30, 2020
  • Time:  10:00 a.m. – 12:00 p.m.
  • Location: Cambridge City Hall Annex, 2nd floor, 344 Broadway, Cambridge, MA 02139
  • Sponsored by SCORE Boston. Free to all.
  • Description: Correctly pricing your product or service is crucial to your business’ success. It's just as important if you are in the start-up phase of your business, or if you have been in business for years. Your pricing should be evaluated regularly.  But what factors should you consider when determining your price? This workshop will discuss critical elements small business owners should address when setting their prices from “cost plus”, to market-driven, to understanding your competition. Whether you are selling a product or a selling a service, this workshop will help you understand the key factors that go into pricing, and thus help you optimize your pricing for your business success.
  • To register, contact SCORE at workshops@scoreboston.org


May 2020

Accounting Basics

  • Date:  Wednesday, May 20, 2020
  • Time:  6:00 p.m. – 8:00 p.m.
  • Location: CCTV, 438 Massachusetts Ave, Cambridge, MA 02139
  • Presenter:  Cindy Houle. Free to Cambridge residents and business owners. $10 for non-Cambridge participants.
  • Description: Are you keeping your own books?  Or do you just want to get a better working knowledge of financial and accounting concepts?  In this introductory workshop we'll be going over the basics of accounting and related terminology.  We'll review how to keep accurate accounts, review cash flow statements – profit and loss, create simple balance sheets and more.
  • To register, contact Rona Abrahams at rabrahams@cambridgema.gov  or at 617-349-4637.