Business Development Workshops

BWorkshop

The Economic Development Division works with the Center for Women & Enterprise, Cambridge Community Television (CCTV), Commonwealth of Massachusetts, SCORE Boston, and local organizations to provide business development programs and services to Cambridge residents, entrepreneurs, and businesses. 

Click here for a list of previously recorded workshops that are now available for viewing.  

Please note - classes may be cancelled or postponed due to weather or lack of registration. Please call the Division at 617/349-4637 day-of to check the status of a workshop. 

September 2019

Steps to Starting Your Own Business!

  • Date: Thursday, September 5, 2019
  • Time: 5:30 p.m. - 7:30 p.m.
  • Location: Cambridge City Hall Annex, 2nd Floor, 344 Broadway, Cambridge, MA 02139
  • Description: This workshop will outline the various steps necessary to start your own business in Cambridge. As part of this workshop, you will: explore the process and learn about the risks and rewards of starting your own business; find out first steps to start a business; and get an overview of resources available to help you move forward with your business idea. 
  • Free to all. 
  • Registration: Email Rona Abrahams rabrahams@cambridgema.gov, or via phone at 617/349-4637


WordPress for Beginners

  • Date: Wednesday, September 18, 2019
  • Time: 6:00 p.m. - 8:00 p.m.
  • Location: CCTV, 438 Massachusetts Ave, Cambridge, MA 02139
  • Description: WordPress is one of the world’s most popular web design tools; it’s free, easy to use, and it creates professional looking websites. In this introductory class, you will learn how to start a WordPress account, create pages and posts, insert multimedia, and control your website’s look and feel. Whether you’d like to create your own website from scratch, or gain the technical knowledge to maintain a website for a future employer, this is the class for you.  *Pre-requisite - basic computer literacy.
  • Free to Cambridge residents and business owners, $10 for non-Cambridge participants.
  • Registration: Email Rona Abrahams rabrahams@cambridgema.gov, or via phone at 617/349-4637

 

October 2019

2019 Holiday Livestream

  • Date: Wednesday, October 16, 2019
  • Time: 12:00 p.m. – 1:30 p.m.
  • Location: Cambridge Public Library, 449 Broadway, Level L2
  • Description: Join the City of Cambridge Economic Development Division staff for the Google and Constant Contact annual holiday livestream. Connect with your small business community for this livestream to learn more about: Google My Business listings, online advertising, and email marketing. Free to all. RSVP here: http://bit.ly/gwgcamb2019
  • Free to all.
  • Registration: RSVP here: http://bit.ly/gwgcamb2019

Intermediate WordPress

  • Date: Tuesday, October 22, 2019
  • Time: 6:00 p.m. - 8:00 p.m.
  • Location: CCTV, 438 Massachusetts Ave, Cambridge, MA 02139
  • Description: WordPress is one of the world’s most popular web design tools; it’s free, easy to use, and it creates professional looking websites. In this advanced class we will cover customization of WordPress websites with a focus on assisting participants with individual WordPress challenges. *Prerequisite: WordPress for Beginners or equivalent
  • Free to Cambridge residents and business owners, $10 for non-Cambridge participants.
  • Registration: Email Rona Abrahams rabrahams@cambridgema.gov, or via phone at 617/349-4637

 

Food Business Workshop Series: ServeSafe Certification Training

  • Date: Tuesday, October 22, 2019
  • Time: 9:00 a.m. - 12:00 p.m.
  • Location: Cambridge Public Library Main Branch, 449 Broadway, Community Room (Level L2)
  • Description: ServeSafe Certification training is a common and important requirement for food service employees. Food businesses ranging from brick-and-mortar operations to food truck operators and specialty caterers are all required to produce proof of ServeSafe Certification for many activities in Cambridge. This two-part workshop offers attendees the opportunity to take an in-person ServeSafe training module and then a ServeSafe test administered by paper and led by an experienced ServeSafe trainer. This training is ideal for first-time food businesses looking to do catering or pop-up markets in Cambridge. Translation services can be made available upon request.
  • Free to all. Priority will be given to Cambridge residents and prospective businesses who are women and minority-owned food businesses. Those requiring a recertification of an existing ServeSafe Certification are ineligible.
  • Registration: Email Rona Abrahams rabrahams@cambridgema.gov, or via phone at 617/349-4637


Food Business Workshop Series: Food Business Financials

  • Date: Tuesday, October 29, 2019
  • Time: 5:30 p.m. - 8:30 p.m.
  • Location: City Hall Annex, 344 Broadway, 4th Floor Conference Room, Cambridge
  • Description: Attendees will learn all elements of a Profit and Loss Statement, how to analyze financial information and how to make business decisions to improve financial performance.  Attendees will be given tools and approaches to help review company-specific financial history and performance.  Attendees will learn industry standards (Expense Ratios, Cost Accounting Best Practices) and associated best practices for basic and exceptional financial performance for a restaurant. This workshop is ideal for early stage business owners or established businesses interested is staff development. Spanish-speaking presenter will be available to co-host.
  • Free to all. Priority will be given to priority will be given to Cambridge residents and businesses, participants in the Cambridge Food Truck Program, and women and minority-owned food businesses.
  • Registration: Email Rona Abrahams rabrahams@cambridgema.gov, or via phone at 617/349-4637


Search Engine Optimization & Google Analytics

  • Date: Wednesday, October 30, 2019
  • Time: 6:00 p.m. - 8:00 p.m.
  • Location: CCTV, 438 Massachusetts Ave, Cambridge, MA 02139
  • Description: This course will help participants learn about the benefits of SEO and Google Analytics. Participants will learn what keywords they should use on their website, how to get their rank higher on popular search engines, and understand key indicators to track traffic to their business website.  **Prerequisite: You must either work on your own website, or actively serve as an administrator for an existing business, organization, or charity website.
  • Free to Cambridge residents and business owners, $10 for non-Cambridge participants.
  • Registration: Email Rona Abrahams rabrahams@cambridgema.gov, or via phone at 617/349-4637


November 2019

Creating a Powerful Business Pitch  

  • Date: Wednesday, November 13, 2019
  • Time: 6:00 p.m. - 8:00 p.m.
  • Location: CCTV, 438 Massachusetts Ave, Cambridge, MA 02139
  • Description: If you have a great business idea, in this workshop you can learn how to tell your story and how to deliver sharp, focused and effective pitches.  Participants will learn convey the essence of their business convincingly and command the attention of investors, customers and stakeholders.  Participants pitches will be filmed so participants can review their pitches in class, receive feedback and takeaway for continued practice.  *Pre-requisite – Entrepreneur with a business concept
  • Free to Cambridge residents and business owners, $10 for non-Cambridge participants.
  • Registration: Email Rona Abrahams rabrahams@cambridgema.gov, or via phone at 617/349-4637


December 2019

Social Media Strategy

  • Date: Wednesday, December 11, 2019
  • Time: 6:00 p.m. - 8:00 p.m.
  • Location: CCTV, 438 Massachusetts Ave, Cambridge, MA 02139
  • Description: Figuring out how to make your business stand out on social media can be overwhelming. In this workshop you'll be creating and executing an effective social media strategy that works for you. We'll review best practices in social media, determine the goals for your business and brainstorm creative content ideas that will maximize your message. You'll leave with a draft of a social media plan that you can start using immediately!
  • Free to Cambridge residents and business owners, $10 for non-Cambridge participants.
  • Registration: Email Rona Abrahams rabrahams@cambridgema.gov, or via phone at 617/349-4637



For More Information

For more information, including cancellations due to weather, please contact Rona Abrahams rabrahams@cambridgema.gov, or via phone at 617/349-4637.