Business Development Workshops

BWorkshop

NEW Live Online Workshops!

The Economic Development Division works with the Cambridge Community Television (CCTV), Center for Women & Enterprise, Commonwealth of Massachusetts, SCORE Boston, and local organizations to provide business development programs and services to Cambridge residents, entrepreneurs, and businesses. 

Some workshops this fall are offering a bonus to eligible workshop participants of an additional 2 FREE HOURS of one-to-one advising with the instructor after the workshop to help you finish your project. Limited spaces. Eligible participants can only access one bonus session per year.  First come, first served.  See below.

Click here for a list of previously recorded workshops that are now available for viewing.  

Registrations close 2 HOURS BEFORE the workshop begins. 

Please note - classes may be cancelled or postponed due to lack of registration. Please call the Division at 617/349-4637 day-of to check the status of a workshop. 

  

October 2020 

Making Awesome Videos for Social Media

  • Date:  Thursday, October 29, 2020
  • Time:  10:00 a.m. – 12:00 p.m.
  • Location:  On-line
  • Presenter:  Metter Media. Free to Cambridge residents and business owners. $10 for non-Cambridge participants.
  • Description:  Looking to maximize the impact of your business? Video is a key way to engage current and prospective customers. In the workshop you’ll be learning easy and time efficient ways to create branded video content that will build your audience and drive your business forward.
  • Registration is required.  Register online here.  For more information, please contact Rona Abrahams at rabrahams@cambridgema.gov

 

November 2020

Build Your Customer Audience: Instagram Stories with Zing

  • Date:  Wednesday, November 4, 2020
  • Time:  6:00 p.m. – 8:00 p.m.
  • Location: On-line
  • Presenter:  Caitlin Archand. Free to Cambridge residents and business owners. $10 for non-Cambridge participants.
  • Description:  Looking to have a broader impact and reach new customers in a digital world?As technology rapidly changes, so does the way businesses promote and market themselves. In this workshop, you will learn how to create exciting content using Instagram Stories, along with tips and tricks to help you stand out and grab your followers' attention.
  • Registration is required.  Register online here.  For more information, please contact Rona Abrahams at rabrahams@cambridgema.gov

 

Protecting Your Intellectual Property - Trademarks and Beyond

  • Date:  Thursday, November 12, 2020
  • Time:  6:00 p.m. – 8:00 p.m.
  • Location:  On-line
  • Presenter:  New Leaf Legal. Free to Cambridge residents and business owners. $10 for non-Cambridge participants.
  • Description: Think your business doesn't involve intellectual property? Think again! IP goes beyond patents.  If your business has a name or a logo or involves any kind of art -- from fine art to web development -- your business has intellectual property. In this digital age, your brand can be one of the most important assets you have. This seminar will discuss trademarks, what the benefits are, options for legally protecting them, and everyday tips for maintaining a good business strategy for your "intangible" business assets. Join us for a lively discussion and bring your questions!
  • BONUS:  Eligible participants will be offered an additional 2 FREE HOURS of one-to-one advising with the instructor after the workshop. Limited spaces. First come, first served.
  • Registration is required.  Register online here.  For more information, please contact Rona Abrahams at rabrahams@cambridgema.gov

 

Fabulous Facebook for Businesses

  • Date:  Thursday, November 19, 2020
  • Time:  6:00 p.m. – 8:00 p.m.
  • Location:  On-line
  • Presenter:  Patricia Egessa. Free to Cambridge residents and business owners. $10 for non-Cambridge participants.
  • Description:  Many businesses across the globe use Facebook to connect with their clients. It is a key component of any company's marketing strategy. In this class, you will learn how to set up a Facebook business page, use it to tell your fantastic brand story, and optimize its different features to reach your target audience. You will also find out how to create a fabulous Facebook strategy for your business.
  • Registration is required.  Register online here.  For more information, please contact Rona Abrahams at rabrahams@cambridgema.gov

 

December 2020

Build Your Online Presence: SEO & Google Analytics

  • Date:  Thursday, December 3, 2020
  • Time:  6:00 p.m. – 8:00 p.m.
  • Location:  On-line
  • Presenter:  TBC. Free to Cambridge residents and business owners. $10 for non-Cambridge participants.
  • Description:  If you want to grow your advertising reach, this workshop is for you! This workshop will help participants learn about the benefits of SEO and Google Analytics. Participants will learn what keywords they should use on their website, how to get their rank higher on popular search engines, and understand key indicators to track traffic to their business website.
  • Registration is required.  Register online here.  For more information, please contact Rona Abrahams at rabrahams@cambridgema.gov