Business Development Workshops

BWorkshop

The Economic Development Division works with the Center for Women & Enterprise, Cambridge Community Television (CCTV), Commonwealth of Massachusetts, SCORE Boston, and local organizations to provide business development programs and services to Cambridge residents, entrepreneurs, and businesses. 

Click here for a list of previously recorded workshops that are now available for viewing.  

Please note - classes may be cancelled or postponed due to weather or lack of registration. Please call the Division at 617/349-4637 day-of to check the status of a workshop. 

March 2019.

Facebook for Business 

  • Date: Wednesday, March 20, 2019
  • Time: 6:00 p.m. - 8:00 p.m. 
  • Location: CCTV, 438 Massachusetts Ave., Cambridge 
  • Description: Many businesses across the globe use Facebook to connect with their clients and customers. It is a key component of any company's marketing strategy. In this class, you will learn how to set up a Facebook business page, use it to tell your brand story, and optimize its different features to reach your target audience. You will also find out how to create a Facebook strategy for your business. *Prerequisite: You must have basic computer skills and a Facebook account. Presented by: Patricia Egessa. 
  • Free to all Cambridge residents and business owners, $10 for Non-Cambridge participants. 
  • Registration: Register online here or contact Rona Abrahams at 617/349-4637 or rabrahams@cambridgema.gov.

Cambridge Business Assistance Webinar

  • Date: Monday, March 25, 2019
  • Time: 6:00 p.m. - 6:45 p.m.
  • Description: Attend this session to learn about the City of Cambridge's small business programs and receive answers to questions you may have about getting assistance with your business
  • Free to all.
  • Not registration required. Day and time of the webinar, follow this link: https://cambridgecdd.adobeconnect.com/march2019

April 2019

A Social Media Strategy - Where Do You Start?

  • Date: Tuesday, April 16, 2019
  • Time: 6:00 p.m. - 8:00 p.m.
  • Location: Cambridge City Hall Annex, 4th floor Conference Room, 344 Broadway, Cambridge
  • Description: The world of social media can be overwhelming. With seemingly every business posting on Instagram, Facebook, Twitter, and LinkedIn; it can be hard to make your brand stand out. In this class, Metter Media will help you craft a social media strategy that works for your business and industry. Whether you've already been posting and want to improve, or have yet to get into this "social media thing", we will teach you how to identity key performance indicators (KPIs), solidify goals for your business (and achieve them!), build your voice, brainstorm creative content ideas to help your brand stand out, and more. *Attendees should have a general knowledge of the main social media channels (Instagram, Facebook, Twitter, and Linkedin) and come to class with a laptop and some questions about their business social strategy. Presented by: Metter Media. 
  • Free to all Cambridge residents and business owners, $10 for Non-Cambridge participants. 
  • Registration: Register online here or contact Rona Abrahams at 617/349-4637 or rabrahams@cambridgema.gov.

Storytelling through Social Media

  • Date: Tuesday, April 23, 2019
  • Time: 6:00 p.m. - 8:00 p.m. 
  • Location: CCTV, 438 Massachusetts Ave., Cambridge 
  • Description: Storytelling remains critical to brands' marketing efforts and is one the most powerful ways to keep consumers engaged. It is through stories that businesses are able to craft a personality and create a connection with their target audience.In this class, you will learn hot to effectively tell your bran's story through social media. *Prerequisite: You must have basic computer skills and at least one social media account. Presented by: Patricia Egessa. 
  • Free to all Cambridge residents and business owners, $10 for Non-Cambridge participants. 
  • Registration: Register online here or contact Rona Abrahams at 617/349-4637 or rabrahams@cambridgema.gov.

May 2019

Supplier Diversity Office Pre-Certification Workshop

  • Date: Wednesday, May 1, 2019
  • Time: 10:00 a.m. - 12:00 p.m.
  • Location: Cambridge City Hall Annex, 2nd floor Conference Room, 344 Broadway, Cambridge
  • Description: This free workshop is designed for businesses that are interested in learning how to apply for the State's Supplier Diversity Office (SDO) certification. Attendance at a Pre-Certification Workshop is required before a business may apply for certification as a Minority, Woman, Veteran, and/or Disadvantaged Business Enterprise. This workshop will provide information on how to begin the certification process. Certification may help your business to: become more marketable for government entities, learn about new government bidding opportunities, and create business to business (B2B) partnerships.
  • Due to space limitations, this workshop is only offered to Cambridge residents and business owners. 
  • Registration: Registration is required. Contact Rona Abrahams at 617/349-4637 or rabrahams@cambridgema.gov.

Google Analytics for Small Business

  • Date: Tuesday, May 7, 2019
  • Time: 6:00 p.m. - 8:00 p.m. 
  • Location: CCTV, 438 Massachusetts Ave., Cambridge 
  • Description: Learn the basics of Google Analytics in this two hour workshop. We will discuss how to measure your website's performance and interpret analytics data. You'll leave with a framework for getting and measuring web performance goals for your business. *Prerequisite: You must be the web administrator for a website. Presented by: Ted DeBettencourt. 
  • Free to all Cambridge residents and business owners, $10 for Non-Cambridge participants. 
  • Registration: Register online here or contact Rona Abrahams at 617/349-4637 or rabrahams@cambridgema.gov.

For More Information

For more information, including cancellations due to weather, please contact Rona Abrahams rabrahams@cambridgema.gov, or via phone at 617/349-4637.